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International Strategic Marketing : A European Perspective book cover, ISBN 9780203499528

International Strategic Marketing : A European Perspective

by McCall, J. B.; Stone, Marilyn

ISBN13: 9780203499528
ISBN10: 0203499522
eBook ISBN(s): 9781134494095
Copyright: 2004-04-15
Publisher: Taylor & Francis

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Summary

This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.

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