International Strategy

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  • Format: Paperback
  • Copyright: 2013-11-18
  • Publisher: Wiley

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This book is designed for every student who will be involved in managing and advising companies that compete internationally or face international competitors. Designed around the course at Harvard Business School, Collis' new text takes the firm which operates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from companies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is not an international business text, or 'everything you need to know about doing business abroad', but a much-needed guide to the generic strategic issues that arise when firms compete internationally.

Author Biography

For the past eighteen years David J. Collis has been a professor at the Harvard Business School, where he continues to teach and chair Executive Education programs, and the Yale University, School of Management and Columbia Business School. He is currently the MBA Class of 1958 Senior Lecturer in the Strategy group at the Harvard Business School, having previously completed five years as the Frederick Frank adjunct Professor of International Business Administration at the Yale School of Management. He is an expert on corporate strategy and global competition, and his work has been frequently published in the Harvard Business Review, Academy of Management Journal, Strategic Management Journal, European Management Journal.

Table of Contents

Prefacep. 3
Motivation: Whats Different Aboutp. 6
International Strategy?
The Globalisation Context: The Drivers,. Extent, And Evolution Of Globalisation,. And The Debate Over Its Implications
Generic International Strategiesp. 43
Which Product?p. 68
What Countries?p. 74
Where Locate?p. 81
How Organise?p. 89
Is There One Best Strategy?p. 96
Table of Contents provided by Publisher. All Rights Reserved.

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