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9780321956965

Internet Business Strategies Build, Market, Test, Grow

by
  • ISBN13:

    9780321956965

  • ISBN10:

    0321956966

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2014-05-12
  • Publisher: New Riders
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Summary

How do small business owners get online, market themselves, and get noticed? Most don't know how to begin or whether to hire someone or try and do it themselves. This book is specifically written to help small business owners take that first step and get started today.


This book provides a gentle introduction on how to create an effective Internet presence with great examples and easy to understand tutorials. A detailed action plan for moving forward is included. The small business owner will learn how to do everything from registering a domain and setting up a hosting account, choosing a WordPress theme, website marketing, blogging and content strategy, to social media and search engine marketing. The book also covers how to hire a web designer that will provide value to their business plan.

Author Biography

 

Jesse Friedman is the author of Web Designers Guide to WordPress who is a professor at Johnson & Wales University. He works closely with his students and others to share knowledge and bring forth a better future for web design and development. He currently directs Web Interface and Development at Astonish, the premier Digital Marketing Company for the Insurance Industry. Jesse has spoken at SXSW, Future of Insights, HOW Interactive Design and numerous WordCamps. He also writes for publications such as .NET and Smashing Magazine.

Table of Contents

Part 1: Understanding the Internet
Chapter 1: Internet 101
Chapter 2: Understanding Internet Business (registrars, hosting, email, etc...)
Chapter 3: Creating a path of engagement for growth
Chapter 5: WordPress, its power and why it's the best solution for any business

Part 2: Get Started
Chapter 5: Registering a Domain
Chapter 6: Signing up for hosting
Chapter 7: High powered and free email

Part 3: Building a Website
Chapter 8: Installing WordPress
Chapter 9: Finding and Activating a Theme
Chapter 10: Extending WordPress with powerful plugins
Chapter 11: Tracking and Analytics

Part 4: Marketing Your Website
Chapter 12: Ideation and Content Strategies
Chapter 13: Blogging and Content Writing
Chapter 14: Social Media
Chapter 15: Search Engine Optimization
Chapter 16: SEM

Part 5: Taking the Next Step: Hiring a Professional
Chapter 17: Understanding What You Need
Chapter 18: Finding the Right Person or Team
Chapter 19: Hiring, Contracts and Best Practices
Chapter 20: 10 Mistakes You Don't Need to Make

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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