Internet Strategy Handbook : Lessons from the New Frontier of Business

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  • Format: Hardcover
  • Copyright: 2000-04-01
  • Publisher: Harvard Business School
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


The Internet Strategy Handbook is the first book to bring together the advice of managers who have spearheaded their company's Internet strategy. In close detail, 10 Internet pioneers, including managers from Dow Jones, Lockheed Martin, Genentech, & Digital, show exactly how their companies have profited from their Internet connections. They examine the strategic impact of the Internet & the World Wide Web on their corporate strategies, analyze both their successes & failures, present cost-benefit analyses, & review key issues & emerging trends in successful Internet implementation such as secure commercial transactions, staff training, & competitive advantage. Managers evaluating the potential of the Internet for the first time, executives seeking to gain more value from existing Internet connections, consultants, entrepreneurs, & all Internet business users will refer to this book again & again. Its mix of strategic thinking, implementation advice, & model corporate applications will remain relevant long after the current Internet technical guides have become obsolete

Table of Contents

The Internet as a Competitive Business Resourcep. 1
Digital Equipment Corporation: Creating New Businessesp. 25
Dow Jones: Business Information Services on the Internetp. 51
Genentech, Inc.: Adding Value to Research and Developmentp. 69
Lockheed Martin: Integrating Information Resourcesp. 89
Millipore: Marketing Products to the Global Desktopp. 115
Schlumberger: The Internet Advantage across the Corporationp. 139
Measuring the Value of the Internet for Businessp. 165
Productivity, Policy and Internet Training Issuesp. 191
Emerging Platforms for Commerce over the Internetp. 211
Appendixes: A History, and Growth of the Internetp. 249
Appendixes: B Internet Vital Statisticsp. 257
Appendixes: C A Manager's Guide to Internet Termsp. 261
Appendixes: D Selected Business Resources on the Worldp. 267
Appendixes: E Home Pages of Contributors and Their Organizationsp. 271
Indexp. 283
About the Contributorsp. 293
Table of Contents provided by Blackwell. All Rights Reserved.

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