Introduction to EC | p. 1 |
Overview of Electronic Commerce | p. 1 |
E-Commerce Market Mechanisms | p. 40 |
Internet Retailing | p. 93 |
Retailing in E-Commerce: Products and Services | p. 93 |
Consumer Behavior, Customer Service, and Advertising | p. 146 |
Business-to-Business E-Commerce | p. 201 |
Company-Centric B2B and Collaborative Commerce | p. 201 |
Public B2B Exchanges | p. 245 |
Other EC Models and Applications | p. 289 |
Intrabusiness, E-Government, C2C, E-Learning, and More | p. 289 |
Mobile Commerce | p. 332 |
Supporting EC Applications | p. 381 |
Law, Ethics, and Cyber Crime | p. 381 |
Payments and Order Fulfillment | p. 411 |
Strategy and Implementation | p. 455 |
E-Strategy, Internet Communities, and Global EC | p. 455 |
Online Chapter | |
EC Applications and Infrastructure | |
Online Technical Appendixes | |
Infrastructure for EC | |
Web Page Design and Creation | |
Web Programming | |
Software (Intelligent) Agents | |
Online Tutorials | |
Building an Application with Yahoo! Store | |
Building an Application with Bigstep (from Netscape) | |
A Business Plan for E-Commerce | |
Table of Contents provided by Syndetics. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.