Introduction to E-Commerce

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2003-01-01
  • Publisher: PH
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List Price: $86.25


Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.

Table of Contents

Introduction to ECp. 1
Overview of Electronic Commercep. 1
E-Commerce Market Mechanismsp. 40
Internet Retailingp. 93
Retailing in E-Commerce: Products and Servicesp. 93
Consumer Behavior, Customer Service, and Advertisingp. 146
Business-to-Business E-Commercep. 201
Company-Centric B2B and Collaborative Commercep. 201
Public B2B Exchangesp. 245
Other EC Models and Applicationsp. 289
Intrabusiness, E-Government, C2C, E-Learning, and Morep. 289
Mobile Commercep. 332
Supporting EC Applicationsp. 381
Law, Ethics, and Cyber Crimep. 381
Payments and Order Fulfillmentp. 411
Strategy and Implementationp. 455
E-Strategy, Internet Communities, and Global ECp. 455
Online Chapter
EC Applications and Infrastructure
Online Technical Appendixes
Infrastructure for EC
Web Page Design and Creation
Web Programming
Software (Intelligent) Agents
Online Tutorials
Building an Application with Yahoo! Store
Building an Application with Bigstep (from Netscape)
A Business Plan for E-Commerce
Table of Contents provided by Syndetics. All Rights Reserved.

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