Introduction to E-Commerce

by TURBAN

• ISBN13: 9780130094063
• ISBN10: 0130094064
• Edition: 1st
• Format: Hardcover
• Copyright: 2003-01-01
• Publisher: PH

Summary

Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.

Table of Contents

Introduction to EC	p. 1
Overview of Electronic Commerce	p. 1
E-Commerce Market Mechanisms	p. 40
Internet Retailing	p. 93
Retailing in E-Commerce: Products and Services	p. 93
Consumer Behavior, Customer Service, and Advertising	p. 146
Business-to-Business E-Commerce	p. 201
Company-Centric B2B and Collaborative Commerce	p. 201
Public B2B Exchanges	p. 245
Other EC Models and Applications	p. 289
Intrabusiness, E-Government, C2C, E-Learning, and More	p. 289
Mobile Commerce	p. 332
Supporting EC Applications	p. 381
Law, Ethics, and Cyber Crime	p. 381
Payments and Order Fulfillment	p. 411
Strategy and Implementation	p. 455
E-Strategy, Internet Communities, and Global EC	p. 455
Online Chapter
EC Applications and Infrastructure
Online Technical Appendixes
Infrastructure for EC
Web Page Design and Creation
Web Programming
Software (Intelligent) Agents
Online Tutorials
Building an Application with Yahoo! Store
Building an Application with Bigstep (from Netscape)
A Business Plan for E-Commerce
Table of Contents provided by Syndetics. All Rights Reserved.