Introduction to Electronic Commerce

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2011-01-01
  • Publisher: Pearson College Div
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Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Table of Contents

Introduction to Electronic Commerce
Introduction to E-Commerce and E-Marketplaces
Overview of Electronic Commerce
E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
Internet Consumer Retailing
Retailing in Electronic Commerce: Products and Services
Consumer Behavior, Market Research, and Advertisement
Business-to-Business E-Commerce
B2B E-Commerce: Selling and Buying in Private and Public E-Markets
E-Supply Chains, Collaborative Commerce, and Corporate Portals
Other EC Models and Applications
Innovative EC Systems: E-Government to E-Learning and Consumer-to-Consumer Commerce
Social Networks in the Web 2.0 Environment
Mobile Computing and Commerce and Pervasive Computing
EC Support Services
E-Commerce Security
Electronic Payment Systems and Order Fulfillment ort Services
EC Strategy and Implementation
E-Commerce Strategy, Justification, and Global Implementation Online
Application Development
Launching a Successful Online Business and EC Projects
Building E-Commerce Applications and Infrastructure Online Appendices
The Impact of Electronic Commerce
Electronic Customer Relationship Management (eCRM) Online Tutorial
T1 E-Business Plan
Table of Contents provided by Publisher. All Rights Reserved.

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