An Introduction to Public Relations From Theory to Practice

by Chia, Joy; Synnott, Gae

• ISBN13: 9780195564655
• ISBN10: 0195564650
• Format: Paperback
• Copyright: 2009-11-16
• Publisher: Oxford University Press

Summary

An Introduction to Public Relations: From Theory to Practice provides students with a thorough--yet accessible--introduction to public relations. Focusing on the key theories, skills, and topics that introductory courses typically cover, this text features a wide range of practitioner perspectives. These dynamic testimonies help students grasp a variety of issues, including: How to work with and handle clients--particularly key public figures Various ways in which to manage budgets Dealing with the challenges, realities, and risks of the profession Recent developments and trends in the field An engaging, comprehensive text, An Introduction to Public Relations provides students with the knowledge and skills necessary to pursue a sucessful career in public relations.

Table of Contents

Preface

Understanding 21st Century Public Relations

Public Relations, Trends, and Developments

Public Relations Theoretical Contexts

Ethics for Public Relations

Public Relations Research

Public Relations Practice

The Public Relations Management Role in Organizations

Reputation Management as a Driving Force for Meaningful Action

Public Relations Strategy to Proactively Manage Activity

Sometimes Issues Cannot be Managed: An Issues Crisis Perspective

Tools for Communication: Engaging with Media

New Media and Public Relations

Focus on Asian Public Relations Management

Public Relations Careers and Expanding Horizons

Table of Contents provided by Publisher. All Rights Reserved.