An Introduction to Public Relations and Communication Management, 2e

by Chia, Joy; Synnott, Gae

• ISBN13: 9780195578607
• ISBN10: 0195578600
• Edition: 2nd
• Format: Paperback
• Copyright: 2013-01-13
• Publisher: Oxford University Press

Summary

An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put thetheory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.Australian, New Zealand, and international scholars and practitioners have contributed to the book to provide the most effective public relations techniques and how they can be considered and improved. The Reflect and Discuss points in each chapter match the theory with the practice.

Author Biography

Joy Chia is the Head of the School of Applied Media and Social Sciences, Monash University. In her previous position she was the academic director of the public relations undergraduate and postgraduate programs at the University of South Australia. Joy is a Fellow of the Public Relations Institute of Australia (PRIA) and past PRIA (SA) President.

Dr Gae Synnott is the director of Synnott Mulholland Management Services (SMMS), a Perth-based management and communications consultancy, and is a Fellow of the Public Relations Institute of Australia (PRIA). SMMS, which has been in operation since mid 1997, provides advice mainly to state and local government, as well as to the resources sector in Western Australia.

Table of Contents

Contributors
Preface
Acknowledgments
PART ONE: THE RATIONALE FOR PRACTICE
1. Twenty-first Century Public Relations
2. What is Shaping Public Relations Practice: Challenges and Developments
3. Theoretical Contexts
4. Public Relations Ethics
5. Public Relations Research
6. Focus on Asian Public Relations Stakeholder Management
PART TWO: PUBLIC RELATIONS OPERATIONS AND PRACTICE
7. Working on the Outside: Public Relations Practice in the Community
8. Communicating on the Inside to Build Supportive Workforces
9. Corporate-Level Public Relations: Reputations, Brands, Identities
10. Strategies to Proactively Manage Activity
11. Government Relations: Information, Influence and Political Success
12. An Issues-Crisis Perspective
13. Engaging with the Media
14. Social Media and Public Relations
15. PR Directions and Beginning a Toolkit For Your Future
Index