Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
An Introduction | |
A History | |
Customers' Knowledge and Consumer Behavior | |
Market Segmentation and Selection | |
Internal Assessment and Competitive Analysis | |
Economic Principles and Demand Forecasting | |
Reservations and Channels of Distribution | |
Dynamic Value Based Pricing | |
Channel and Inventory Management | |
The Revenue Management Team | |
Strategic Management and Following the RevMAP | |
Tools, Tactics, and Resources | |
Applications in Lodging and Food & Beverage | |
Applications in Sports, Entertainment, and Event Management | |
Applications in Cruise, Spa, and Luxury RV Resorts | |
Applications in Golf, Gaming, and Theme Parks | |
Legal and Ethical Issues and Potential Bumps in the Road | |
Crystal Ball | |
Glossary | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.