Introduction to Revenue Management for the Hospitality Industry Principles and Practices for the Real World, An

by Tranter, Kimberly A.; Stuart-hill, Trevor; Parker, Juston

• ISBN13: 9780131885899
• ISBN10: 0131885898
• Edition: 1st
• Format: Paperback
• Copyright: 2008-01-14
• Publisher: Pearson
• More Book Details

Summary

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.Revenue management professionals in the hospitality industry.

Table of Contents

An Introduction

A History

Customers' Knowledge and Consumer Behavior

Market Segmentation and Selection

Internal Assessment and Competitive Analysis

Economic Principles and Demand Forecasting

Reservations and Channels of Distribution

Dynamic Value Based Pricing

Channel and Inventory Management

The Revenue Management Team

Strategic Management and Following the RevMAP

Tools, Tactics, and Resources

Applications in Lodging and Food & Beverage

Applications in Sports, Entertainment, and Event Management

Applications in Cruise, Spa, and Luxury RV Resorts

Applications in Golf, Gaming, and Theme Parks

Legal and Ethical Issues and Potential Bumps in the Road

Crystal Ball

Glossary

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