Investments An Introduction (with Thomson ONE - Business School Edition and Stock-Trak Coupon)

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  • Edition: 10th
  • Format: Hardcover
  • Copyright: 2010-04-16
  • Publisher: South-Western College Pub
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Gain an understanding of today’s most important investment topics from a strong individual financial planner’s perspective with Mayo’s Investments: An Introduction, 10E. This edition provides an inviting, comprehensive approach to investments, from the fundamentals needed for success on the CFP exam to more advanced topics.

The book minimizes the emphasis on math, making it an ideal, understandable choice for those pursuing a career in business as well as finance. Readers learn to make solid real investment decisions with an ongoing Financial Advisor’s Investment Case, the latest Internet assignments and expanded coverage of stock valuation ratios, stock repurchases, and dividend payments.

This textbook offers the engaging details and insightful perspective to further any reader's investment success. Help your students fully understand today's most important investment topics from the individual financial planner's perspective with the rich array of teaching and learning resources found on this edition's interactive companion Website.

Throughout each chapter, this edition clearly emphasizes how students can apply what they’re learning to make solid, real investment decisions. Widely recognized for its proven focus and clear presentation of CFP testing topics, this edition continues to emphasize concepts your students need to understand for success as they take today’s CFP exam.

Table of Contents

The Investment Process and Financial Concepts
An Introduction to Investments
Securities Markets
The Time Value of Money
Financial Planning, Taxation, and the Efficiency of Financial Markets
Risk and Portfolio Management
Investment Companies
Investment Companies: Mutual Funds
Closed-end Investment Companies, Real Estate Investment Trusts (REITs), and Exchange-Traded Funds (ETFs)
Investing in Common Stock
The Valuation of Stock
Investment Returns and Aggregate Measures of Stock Markets
The Macroeconomic Environment for Investment Decisions
Behavioral Finance and Technical Analysis
Investing in Fixed-Income Securities
The Bond Market
The Valuation of Fixed-Income Securities
Government Securities
Convertible Bonds and Convertible Preferred Stocks
An Introduction to Options
Option Valuation and Strategies
Commodity and Financial Futures
An Overview
Financial Planning in an Efficient Market Context
Mathematical Tables
Answers to Selected Problems
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

One of the best basic finance textbooks March 30, 2011
Mayo is a clear writer who has a knack for making this material easy to understand. You may wish to compare to his other ( less expensive) textbooks that are even more basic and understandable. You should also look at the textbooks written by Bodie, Kane and Marcus. These books are somewhat more technical. I guess that most students using any of these books are only buying what is assigned. Mayo is perhaps the easiest to understand.
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Investments An Introduction (with Thomson ONE - Business School Edition and Stock-Trak Coupon): 5 out of 5 stars based on 1 user reviews.

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