Joomla! 1.6 A User's Guide: Building a Successful Joomla! Powered Website

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  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2011-02-11
  • Publisher: Prentice Hall
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The Best Easy-to-Use Guide to Joomla! TM --The Worldrs"s #1 Open Source Content Management System If you want to build sophisticated websites that can be easily edited and updated, you need to master Joomla!. Now therers"s an easy-to-read, easy-to-use guide to Joomla! for every site manager, administrator, and developer. Leading Joomla! consultant Barrie North covers all you need to get results: installation, administration, site organization, template development, content updates, and a whole lot more. Yours"ll find tips, tricks, and troubleshooting solutions, as well as three start-to-finish case studies. New to Joomla!? No problem! This book starts with the simplest design and system concepts and builds your expertise step-by-step. Yours"ll rapidly master Joomla!rs"s power, even if you have no content management, scripting, or CSS expertise. Experienced with Joomla!? Yours"ll turn to this book constantly for its authoritative, plain-English, example-rich Joomla! 1.5 reference content. Understand content management, what Joomla! does, and how its components fit together Build Joomla! sites from scratch and systematically customize them to your needs Organize content with sections, categories, blogs, and tables Create dynamic pages and effective navigation Work with Joomla! modules and components Learn how to optimize your Joomla! sites for search engines Follow three start-to-finish case studies: building a school website, a small business site, and a blog Identify the most valuable Joomla! extensions and add-ons: find them and use them Barrie M. North has more than 15 years of experience with the Internet, as a user, designer, and teacher. A certified teacher, he has spent more than eight years in the education field, becoming steadily more involved in web technology and teaching technology integration to teachers. Most recently he worked as an IT consultant for two new schools pioneering in the use of technology. As well as web design, he has provided web marketing/SEO and usability and runs training classes for Joomla! across the United States. He is currently a partner of Joomlashack.com, providing templates and custom services. He also maintains a blog about all things Joomla! at compassdesigns.net. In 2008 he launched a new company, Simplweb, which provides turnkey Joomla! websites for small businesses, schools, and other industries. He has written many free tutorials for using Joomla! and is a frequent speaker at Joomla! events. His combination of Joomla! expertise, educational skills, and engaging writing produces books accessible to everyone. About the Website The accompanying site, www.joomlabook.com, provides five fully functional Joomla! sites with live follow-along examples from the book and up-to-date information on Joomla!. Preface xxi Acknowledgments xxix About the Author xxxi Chapter 1: Content Management Systems and an Introduction to Joomla! 1 What Is a Content Management System? 2 Static Web Pages 2 Web Page

Author Biography

Barrie M. North has more than 20 years of experience with the Internet as a user, designer, and teacher. He has spent more than 8 years in the education field, becoming steadily more involved in web technology, teaching web design classes to students and technology integration to teachers. Most recently, he worked as an IT consultant for two new schools pioneering the use of technology. As well as web design, he has provided web marketing/SEO, usability, and standards compliance expertise to his clients.

He is a founder of Joomlashack.com, one of the oldest and most popular Joomla template providers, and a founder of SimplWeb.com, a service that provides easy-to-use, turnkey Joomla hosting for those new to Joomla. He also maintains a blog about all things Joomla at CompassDesigns.net. When not working, he can frequently be found on the Joomla community boards, and he has written many free tutorials for using Joomla. His combination of Joomla expertise, educational skills, and engaging writing has produced a book accessible to everyone.

Table of Contents

Preface     xvii

Acknowledgments     xxv

About the Author     xxvi

Chapter 1: Content Management Systems and an Introduction to Joomla!      1

What Is a Content Management System?      2

      Static Web Pages     2

      Web Pages with CSS      3

      Dynamic Web Pages     4

Open Source Software     7

History of Joomla!      8

      The Joomla! Community      9

      Third-Party Extensions Development     9

Joomla!’s Features     9

Elements of a Joomla! Website     11

      Content     11

      Templates     13

      Modules     14

Summary     14

Chapter 2: Downloading and Installing Joomla!      17

How to Install Joomla!      18

Obtaining the Latest Joomla! File Package     18

      Joomla! Package Naming Conventions     20

Creating a MySQL Database     21

Unpacking the Joomla! Package     21

      Unpacking Joomla! on a Local Desktop Computer     21

      Unpacking Joomla! on a Hosting Account     25

Running the Joomla! Installation Wizard     26

      Getting to the Joomla! Installer     26

      Step 1: Language     26

      Step 2: Pre-Installation Check     27

      Step 3: License     28

      Step 4: Database Configuration     29

      Step 5: FTP Configuration     30

      Step 6: Main Configuration     30

      Step 7: Finish     33

Summary     34

Chapter 3: Joomla! Administration Basics     35

What Are the Frontend and Backend of a Joomla!-Powered Website?      36

      The Menu Bar     38

      The Toolbar     38

      The Workspace     40

Administrator Functions in the Menu Bar     40

      The Site Submenu     41

      Users Menu     45

      The Menus Menu     48

      The Content Menu     49

      The Components Submenu     53

      The Extensions Menu     54

      The Help Menu     58

      View Site     59

Summary     60

Chapter 4: Content Is King: Organizing Your Content      63

How Does Joomla! Generate Web Pages?      64

How Joomla! Organizes Content Articles     66

      Uncategorized Articles     67

      Categories     67

      A Sample Hierarchy     69

Creating the Widget Inc. Website with Uncategorized Content     70

      Creating Content Articles      72

      Creating Menu Items     75

      The Featured Article Component     80

Creating the Widget Inc. Website with Categories      85

      Creating Categories     86

      Creating Content Article     86

      Creating Menu Items      90

      Linking to Components     92

      “Read More” Links and Individual Pages     95

Module Content     97

Summary     100

Chapter 5: Creating Menus and Navigation     103

How Menu Modules Work     104

What Menu Items Do      105

      Creating a Menu Item     106

      Where Does a Menu Item Link?      107

      What Does a Page Look Like After a Link Is Followed?      108

Blog Layout     109

      Blog Layout Parameters     110

List Layout for a Blog     114

      Category List Advanced Options     114

Managing Menu Modules in the Module Manager     . 116

      Show Title     116

      Position     118

      Access      118

      Menu and Module Class Suffixes (Advanced Options)      118

      Menu Assignment     118

Summary     119

Chapter 6: Extending Joomla!      121

Extensions     122

      Installing Extensions     123

      Managing Extensions     125

Components     126

      Core Component     127

      Third-Party Components     128

Modules      128

      Module Display      128

      Core Modules     130

      Third-Party Modules     132

Plug-ins      133

      Core Plug-ins      133

      Third-Party Plug-ins     134

Templates     134

      Core Templates     134

      Third-Party Templates     134

Summary     135

Chapter 7: Expanding Your Content: Articles and Editors     137

WYSIWYG Editors     138

      Managing WYSIWYG Editors     139

      Other Third-Party Editors     142

Creating and Managing Articles      143

Managing Content Through the Backend     144

      Adding Content from the Backend     146

      Inserting Images into Content     153

      Category Descriptions     156

Managing Content Through the Frontend     159

      Creating a Frontend User Menu     159

      Limiting Access to Menus by User Level     163

      Authors     165

      Editors     167

      Publishers      169

Article Checkin      

Summary     171

Chapter 8: Getting Traffic to Your Site     175

Start at the Beginning: Site Goals     176

Organic Traffic (SEO)      177

      Introduction to Google     180

      Creating Keywords     181

      Keywords and Domain Name     184

      Designing Your Site for Organic Traffic     184

      Advanced SEO Techniques      192

Referral Traffic     196

      Google PageRank     196

      Other Link-Building Strategies     198

      Internal Linking     199

Pay Per Click Traffic      202

      How Google AdWords Works     203

      Joomla! and AdWords     205

Email Traffic     207

      Third-Party Hosted Email Solutions     209

Joomla! SEF Extensions     210

Quick Start SEO for Joomla!      210

Summary     210

Chapter 9: Creating Pure CSS Templates      213

What Is a Joomla! Template?      214

The Localhost Design Process     216

      Localhost Server Options     217

W3C and Tableless Design     218

      Semantically Correct Code     219

      Cascading Style Sheets (CSS)      220

Creating a Simple Template: 960TemplateTutorialStep1     220

      Template File Components     221

      The Joomla! Page Body     231

Using CSS to Create a Tableless Layout: CSSTemplateTutorialStep2     234

      Default CSS     239

      Modules in Templates     241

      Menus in Templates     246

      Hiding Columns     250

Making a Real Joomla! 1.6 Template: 960TemplateTutorialStep3     256

      Slicing and Dicing      256

      Header      257

      The Banner/Message Module     257

      Column Backgrounds     258

      Flexible Modules     260

      Typography     261

Summary      263

Chapter 10: Creating a School Site with Joomla!      265

Why Do You Need a School Website?      266

      Students     266

      Teachers and Administrators     267

      Parents     267

      Potential Students and Their Parents     267

What Features Do You Need on a School Site?      268

Downloading and Installing a School Template     268

      Fresh Template Features and Positions     270

      Configuring a Logo     271

      Configuring the Search Box     271

      Configuring the Main Horizontal Drop-Down Menu     272

Organizing Content on a School Website     274

Creating the Menus     279

Building Out Content     283

Creating Subnavigation     284

      The Academics Submenu     285

      Creating News Links for a Section     287

Setting Up the Footer Area     289

Setting Up the Home Page     291

Adding Basic Functionality to a School Website     293

      User Registration     293

      Events Calendar      295

      Downloadable Documents     295

      Staff Directory     295

      Email Newsletter     296

      RSS     297

      Random Image    

      Sitemap     298

Extending the School Website Beyond the Basics     298

Summary      300

Chapter 11: Creating a Restaurant Site with Joomla!      301

Why Does a Restaurant Need a Website?      302

What Features Does a Restaurant Website Need?      302

Downloading and Installing a Restaurant Template     304

Organizing the Content on a Restaurant Website     306

Building Content Articles with Lorem Ipsum     309

Setting Up the Home Page     310

      Home Page Alternative to the Featured Article Manager     310

Creating Menus     311

      Creating Footer Content     316

      Creating Module Teaser Blocks     317

Using Stock Imagery     319

Extending a Restaurant Website     321

      Image Gallery: JPG Flash Rotator 2     322

      Email Marketing     323

      Google Maps     323

Summary     323

Chapter 12: Creating a Blog with Joomla!      325

What Is a Blog?      326

Why Have a Blog?      327

      What Options Are There for Blogging?      327

What Features Are Needed on a Blog Site?      328

Downloading and Installing a Blog Template     330

      Optimus Template Features and Positions     331

      Configuring the Logo     332

      Configuring the Main Horizontal Drop-Down Menu     334

Organizing Content on a Blog     335

      Organizing a Blog Within a Larger Site     335

      Organizing a Standalone Blog     336

      About Tagging     338

      Creating the Menus     338

      Adding Dynamic Modules      342

      Adding Static Modules     345

Adding Basic Functionality to a Blog     346

      Flexible Layout     346

      Browser-Based Editing      347

      Automated Publishing     347

      Categories     347

      Search Engine—Friendly URLs     347

      Comment Systems      348

      Syndication Feeds     348

      Email Notification     350

      Search      350

Extending a Blog Website Beyond the Basics     351

      Forums     351

      E-commerce      352

Summary     353

Appendix A: Getting Help     355

Community Forums     355

Help Sites     356

Getting Help from Google     356

Appendix B: A Guide to Joomla! 1.6 ACL     357

Appendix C: A Quick Introduction to SEO     359

Keyword Use in Title Tag     359

Anchor Text of Inbound Link      359

Global Link Popularity of Site (PageRank)      359

Age of Site      360

Link Popularity Within the Site     360

Topical Relevance of Inbound Links and Popularity of Linking Site     360

Link Popularity of Site in Topic Community     361

Keyword Use in Body Text      361

File Size     361

Clean URL     362

Utilize Your Error Pages     362

What’s Not Here?      362

Appendix D: Installing WampServer     363

Index     371

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