Jump Point: How Network Culture is Revolutionizing Business

by Hayes, Tom

• ISBN13: 9780071545624
• ISBN10: 007154562X
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-02-18
• Publisher: McGraw-Hill Education

Summary

Take the leap into a new era of viral business-and tap into a billion-plus consumer base In Jump Point, Silicon Valley veteran Tom Hayes crafts a visionary, exhilarating, and often startling look at our fast-approaching business future. Welcome to the world of "pandemic economics;" a nonstop global economy characterized by network nation states, billion-selling products, and trillion-dollar markets. Jump Point illustrates how the next economy will arrive at an inflection point just 1000 days away. Managers and organizations that survive the "jump" will find themselves in a strange new landscape of unfamiliar players and unforgiving power laws. From shape-shifting consumers, to competitive jihads, to the wealth-evaporating forces of runaway "mudflation," Hayes takes you on an eye-opening ride to the world of the jump point and beyond.

Author Biography

Tom Hayes has been called a “taste-maker for the new net generation,” and a marketing maverick. A veteran of Silicon Valley, his career includes executive positions at HP, Applied Materials, AMD and telecom software leader, Enea. Tom was the founding CEO and Chairman of Joint Venture: Silicon Valley. Fast Company magazine called him “a model citizen for the 21st Century” for his many efforts to promote good corporate citizenship among high tech companies. His blog, Tombomb.com, is a popular and often-quoted commentary on the world of Web 2.0 and beyond.

Visit www.jumppointbook.com

Table of Contents

Acknowledgments	p. vii
Introduction	p. ix
The Jump	p. 1
the Paradox of Rapid Change	p. 3
A Brave New Network	p. 29
the Next Market Spaces	p. 49
The Five Discontinuities	p. 69
The Attention Wars	p. 71
The Permanent Now	p. 91
The Augurs of Amplitude	p. 105
Mashup Culture	p. 119
Trust Is the New Money	p. 139
The Next Curve	p. 159
The Bubble Generation	p. 163
Jump Point to Growth	p. 187
Future-Perfect-Tense	p. 211
Notes	p. 237
Index	p. 251
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