Yrma Rico (Denver, CO) is general manager of Univision affiliates in Colorado and a founder of Entravision Communications Corporation. Entravision reaches 80 percent of US Hispanic households and owns 21 Univision affiliates, 58 radio stations, El Diario/La Prensa, New York City's Spanish-language newspaper, and thousands of billboards in Los Angeles and New York.
Acknowledgments | p. v |
Si, Any Latina Can Live Her Dreams | p. 1 |
Finding Work That Makes You Rica | p. 25 |
Be the Presidente of Your Own Life | p. 47 |
Palabras Que Seguir: Words to Lead By | p. 75 |
Pathways to Power: Finding Help on Your Viaje | p. 99 |
How Mujeres Can Win | p. 125 |
La Rica "Look": Acting the Part | p. 151 |
Making the Most of Your Dinero | p. 168 |
Money Isn't Everything | p. 193 |
For Further Information | p. 213 |
Index | p. 215 |
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