Language Awareness: Essays for College Writers

by Eschholz, Paul; Rosa, Alfred F.; Clark, Virginia P.

• ISBN13: 9780312137472
• ISBN10: 0312137478
• Edition: 7th
• Format: Paperback
• Copyright: 1996-11-01
• Publisher: Bedford/st Martins

Summary

- Engaging students with the power of language in everyday life. Ideal for the composition classroom, the thematic focus on language in Language Awareness allows students to study compelling topics such as "Prejudice, Stereotypes, and Language" (Chapter 8) and "The Language of Persuasion: Politics and Advertising" (Chapter 12), while fostering an appreciation of the richness and vitality of the English language. Chosen particularly for their insight and appeal to students, the 70 readings -- by well-known writers and language experts -- encourage students to think carefully about the many dimensions of language, culture, and communication, and to use their own language more responsibly and effectively in speech and in writing.- 4 full chapters on writing. Language Awareness offers more writing coverage than any other reader of its kind, and this edition includes four new chapters. Along with three student papers, these 70 pages on the essentials of college writing introduce students to the writing process and cover the types of writing most often assigned to first year college students: writing from experience, writing from reading, and writing from research (with MLA style documentation).- Documents for analysis and writing after every essay and every chapter. Called Language in Action, the documents that appear after every single essay include advertisements, screen-shots of Web pages, cartoons, corporate documents, poems, magazine quizzes, humorous excerpts, and other real-life uses of public language. These documents are surrounded by editorial apparatus that invites students to practice the critical thinking they've just seen modeled in the essays. Every chapter now endswith one of two kinds of casebook: Cases-in-Point are groups of essays tightly focused around a controversial theme in language study, such as who decides what grammar is correct; Language-in-Use are sets of documents for comp

Table of Contents

Preface	xi
Introduction	1	(10)
Discovering Language	11	(28)
Coming to an Awareness of Language	11	(5)
Malcolm X
The Day Language Came into My Life	16	(4)
Helen Keller
The Language of the Birds	20	(10)
David Abram
Language and Thought	30	(6)
Susanne K. Langer
Writing Assignments for Discovering Language	36	(3)
Writers on Writing	39	(28)
What Happens When People Write?	39	(7)
Maxine Hairston
Writing for an Audience	46	(4)
Linda Flower
Simplicity	50	(6)
William Zinsser
The Case for Short Words	56	(4)
Richard Lederer
The Maker's Eye: Revising Your Own Manuscripts	60	(6)
Donald M. Murray
Writing Assignments for Writers on Writing	66	(1)
Language History and Usage	67	(36)
A Brief History of English	67	(12)
Paul Roberts
English Belongs to Everybody	79	(5)
Robert Macneil
Will Strunk	84	(7)
E. B. White
Endangered Languages	91	(4)
Katharine Whittemore
The Great Eskimo Vocabulary Hoax	95	(5)
Geoffrey K. Pullum
Writing Assignments for Language History and Usage	100	(3)
Names and Naming	103	(32)
What's in a Name?	103	(5)
Bonnie Wach
Giving Things Names	108	(8)
S. I. Hayakawa
Alan R. Hayakawa
Talking in the New Land	116	(11)
Edite Cunha
The Names of Women	127	(6)
Louise Erdrich
Writing Assignments for Names and Naming	133	(2)
Language Variety	135	(42)
Are Accents Out? Hey, Dude, Like NEH-oh Way!	135	(8)
Patrick Cooke
Speak, That I May See Thee	143	(8)
Paul Fussell
Black Children, Black Speech	151	(9)
Dorothy Z. Seymour
``They Done Taken My Blues and Gone'': Black Talk Crosses Over	160	(5)
Geneva Smitherman
Spanglish Spoken Here	165	(4)
Janice Castro
Like, Uptalk?	169	(5)
James Gorman
Writing Assignments for Language Variety	174	(3)
Doublespeak, Euphemism, and Jargon	177	(50)
Selection, Slanting, and Charged Language	177	(10)
Newman P. Birk
Genevieve B. Birk
The World of Doublespeak	187	(12)
William Lutz
Politics and the English Language	199	(13)
George Orwell
Dying Metaphors Take Flight	212	(4)
Cathleen Schine
Shocking Secrets Revealed! The Language of Tabloid Headlines	216	(8)
Deborah Schaffer
Writing Assignments for Doublespeak, Euphemism, and Jargon	224	(3)
Prejudice, Discrimination, and Language	227	(58)
Little Red Riding Hood	227	(4)
James Finn Garner
Words with Built-in Judgments	231	(6)
S. I. Hayakawa
Alan R. Hayakawa
The Meanings of a Word	237	(4)
Gloria Naylor
Everyday Racism and the Campaign of Hatred	241	(4)
Robin D. Barnes
A Guide to Nondiscriminatory Language	245	(13)
Rosalie Maggio
``I'll Explain It to You'': Lecturing and Listening	258	(15)
Deborah Tannen
Here Come the Linguistic Fascists	273	(8)
Geoffrey K. Pullum
Writing Assignments for Prejudice, Discrimination, and Language	281	(2)
Women Aren't Guys	283	(2)
Nancy Stevens
The Language of Politics	285	(48)
Propaganda: How Not to Be Bamboozled	285	(12)
Donna Woolfolk Cross
The Persuasive Functions of Slogans	297	(13)
Charles J. Stewart
Craig Allen Smith
Robert E. Denton Jr.
Casebook: A Selection of Political Speeches	310	(1)
The Declaration of Independence	310	(5)
Thomas Jefferson
Second Inaugural Address	315	(2)
Abraham Lincoln
And Ain't I a Woman?	317	(1)
Sojourner Truth
I Have a Dream	318	(4)
Martin Luther King Jr.
The Election Is About Who We Are: Taking Back Our Country	322	(8)
Patrick J. Buchanan
Writing Assignments for the Language of Politics	330	(1)
The Gettysburg Address	330	(3)
Abraham Lincoln
Advertising: The Language of Persuasion	333	(56)
The Hard Sell: Advertising in America	333	(14)
Bill Bryson
Weasel Words	347	(11)
William Lutz
Making Products Heroes: Work in Advertising Agencies	358	(9)
Janice M. Hirota
Sprayed and Neutered	367	(5)
Susan Irvine
Why Big Businesses Break Spelling Rules	372	(9)
Alleen Pace Nilsen
Writing Assignments for Advertising: The Language of Persuasion	381	(8)
The Language of Cyberspace	389	(40)
Into the Electronic Millennium	389	(11)
Sven Birkerts
Return to Sender	400	(6)
David Angell
Brent Heslop
Men, Women, Computers	406	(8)
Barbara Kantrowitz
How Do You Say Computer in Hawaiian?	414	(12)
Constance Hale
Writing Assignments for the Language of Cyberspace	426	(3)
Glossary of Rhetorical and Linguistic Terms	429	(10)
Rhetorical Contents	439	(6)
Index of Authors and Titles	445