The Language of Websites

by Boardman; Mark

• ISBN13: 9780415328548
• ISBN10: 0415328543
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2004-12-03
• Publisher: Routledge
• More Book Details
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Summary

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies.Working with Texts:a core introduction to language analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite' titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. The Language of Websites: *explores the ways in which websites use and present language *covers many different types of web-based interaction, from buying online and auction sites, to search engines, email links and chatrooms *considers the structures of language online, such as audience interaction and how hypertext alters narrative structure * features a full glossary.

Table of Contents

Acknowledgements	xi
Conventions	xiii
Introduction: Some background to language and the Web	1	(1)
What the book is not	2	(1)
Human communication	3	(4)
Getting really wired: the physical context of websites	7	(14)
Aims of this unit	7	(1)
A terrible beauty is born: how personal computers began	7	(2)
Everything within: the origins of the Web	9	(7)
The march of time: developments in web design	16	(4)
Summary	20	(1)
Front-of-house: institutional websites	21	(16)
Aims of this unit	21	(1)
Virtually there: websites as metaphorical buildings	21	(5)
Basic burger - nothing on it: developments in web graphics	26	(3)
Marking territory: web address names	29	(2)
Mapping territory: finding your way around	31	(4)
Summary	35	(2)
Boundaries real and imagined: personal websites	37	(16)
Aims of this unit	37	(1)
How the Web defeats boundaries	37	(2)
Publishing for everyone	39	(2)
Does the language of websites exist?	41	(7)
Doppelganger: your web personality	48	(2)
Summary	50	(3)
Streamers and flashers: sound and video content on the Web	53	(14)
Aims of this unit	53	(1)
The digital revolution	53	(2)
It's alive: multimedia content	55	(8)
Narrative enforcement: pop-up windows and spam	63	(1)
Summary	64	(3)
Ready or not: searching the Web	67	(20)
Aims of this unit	67	(1)
Indexes and catalogues	67	(2)
Computers as searchers	69	(8)
The language of dead links	77	(2)
Comparing search engines	79	(5)
Advanced searching and Boolean logic	84	(1)
Summary	85	(2)
The raw materials of web writing	87	(8)
Aims of this unit	87	(1)
Two languages of the Web	87	(1)
What you see is not what you get	88	(6)
Summary: full circle	94	(1)
References and further reading	95	(4)
Index of terms	99