Launching New Ventures An Entrepreneurial Approach

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  • Edition: 4th
  • Format: Hardcover
  • Copyright: 2005-07-14
  • Publisher: South-Western College Pub
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


In Launching New Ventures, Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Updated Case Studies and Entrepreneur Profiles showcase a range of high-profile start-ups and their founders, while accompanying discussion questions allow students to apply their analytical skills. The enhanced ancillary package--with new testing, video, and online resources--makes course management more efficient and learning more dynamic.

Table of Contents

New Venture Checklist, Issues to Consider
Experiencing Entrepreneurship, Additional Sources of Information
Internet Resources, and Relevant Case Studies
The Foundations of Entrepreneurship
Understanding Entrepreneurship
New Economy or Variations on a Theme?
The Nature of Entrepreneurs
The Nature of Start-ups
A Brief History of the Entrepreneurial Revolution
Researching the Entrepreneurial Phenomenon Looking Ahead
The Organization of the Book
Ethics, Social Responsibility, and the Start-UpVenture Visions and Values Ethics Social Responsibility
Core Values and Success
Recognizing and Creating Opportunity
The Nature of Creativity
Challenges to Creativity
Removing the Roadblocks
Sources of New Products/ Service Ideas
Learning an Industry
A Framework for Understanding Industries Studying an Industry Competitive Analysis Competitive Entry Strategies Conducting Industry Analysis
Feasibility: Testing a Business Concept
Developing and Testing the Business Concept
Developing a Business Concept
The Nature of Feasibility
Analysis Presenting the Feasibility Study
Analyzing the Market and the Customer Characterizing the Target Market Forecasting New Product/Service Demand Getting the Product/Service to the Customer Preliminary Conclusions as to Feasibility
Analyzing Product/Service Risks and Benefits
The Nature of Product/Process Development Entrepreneurial Product/Service Development
The Product Development Cycle
Intellectual Property Development
The Founding Team
The Founding Team Professional Advisors
Board of Directors
Outsourcing with Independent Contractors
Analyzing Start-up
Financial Risks and Benefits
Finding the Right Numbers
Estimating Sales and Expenditures
Preparing the Pro Forma Income Statement
How Much Start-up Money Is Needed?
Analyzing the Value Chain
Distribution Channels
Distribution as a Competitive Strategy
Distribution Channel Options
Creating a Distribution Strategy
Building a Company: The Business Plan
The Business Plan From Feasible
Concept to Business Plan
Types of Business Plans
The Business Plan Components--
An Overview Putting the Business Plan Together
Visual Presentation of the Business Plan
Oral Presentation of the Business Plan
Analyzing Legal Risks and Benefits
The Legal Form of the New Venture
Sole Proprietorship
Partnership Corporation Limited
Company Professional Corporations
The Nonprofit Corporation
Making the Decision Evolving from One Legal Form to Another
Management and Operations Strategy Organization
The Way the Business Works Location
Finding the Appropriate Business
Site People: Organizing the Start-up Team
Producing Products and Services
The Components of Production
Preparing to Produce Products and Services
Calculating Production Costs
Maintaining and Warranting Production Processes
The Marketing Plan
Relationship Marketing
The Marketing Plan Product/ Service Promotion Online Marketing
The Financial Plan
Estimating Sales and Capital Expenditures
Preparing the Pro Forma Income Statement
Preparing the Pro Forma Cash Flow Statement
Preparing the Pro Forma Balance Sheet
Ratios to Describe the Business
Planning for Growth and Change
To Grow or Not to Grow
Intensive Growth Strategies--
Growing within the Current Market Integrative Growth Strategies--
Growing within the Industry Diversification Growth Strategies--
Growing Outside the Industry Growing by Going Global
Some Final Thoughts on Rapid Growth
Financing Start-up and Growth Starting with a Plan Financing
Start-ups Financing Growth
Valuing the Business
Planning for Change
The Contingency Plan
The Harvest Plan
Dealing with Failure
Becoming a World-Class
Start-up Venture
Case Studies
Mrs. Gooch's
Franchising a Dying Business
Overnite Express
Beanos Ice Cream Shoppe
Earthlink.net: The Journey to Recognizing an Opportunity
Highland Dragon
Roland International Freight Service
Alcholoes de Centroamerica, S.A. de C.V.
Wizards of the Coast
Table of Contents provided by Publisher. All Rights Reserved.

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