Leadership Communication

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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2007-02-20
  • Publisher: McGraw-Hill/Irwin
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Supplemental Materials

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The first edition ofLeadership Communicationwas well received by students and instructors, and the second edition builds on that momentum. It continues to help current and potential managers become effective leaders by being better communicators. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. It begins with chapters on the core communication skills of developing strategy, analyzing an audience, writing in all types of business genres, and designing and delivering effective PowerPoint presentations all from a leadership perspective. Then, it takes students through chapters on emotional intelligence, cultural literacy, meeting management, and team leadership, before concluding with chapters on internal and external organizational communication.

Author Biography

Deborah J. Barrett is Professor of the Practice of Professional Communication at Rice University.

Table of Contents

Prefacep. xi
Introduction: What Is Leadership Communication?p. 2
Connecting Leadership and Communicationp. 3
Applying the Leadership Communication Frameworkp. 5
Core Communication Skillsp. 6
Managerial Communication Skillsp. 6
Corporate Communication Skillsp. 7
Projecting a Positive Leadership Ethosp. 7
Defining Ethosp. 8
Projecting a Positive Ethosp. 9
Connecting Ethos to Ethicsp. 10
Connecting Ethos to Audience Motivationp. 11
Assessing Leadership Communication Ability and Developing an Improvement Planp. 13
Checklist of Overall Leadership Communication Abilityp. 14
Worksheet to Help You Develop Your Personal Leadership Communication Planp. 19
Core Leadership Communicationp. 23
Developing Leadership Communication Strategyp. 24
Establishing a Clear Purposep. 25
Clarifying Your Purposep. 25
Generating Ideasp. 26
Connecting Thinking and Communicatingp. 29
Determining Your Communication Strategyp. 32
Considering the Communication Contextp. 32
Using a Strategy Frameworkp. 33
Creating an Action Planp. 35
Analyzing Your Audiencesp. 36
By Expertisep. 37
By Decision-Making Stylep. 38
By Organizational Contextp. 39
Organizing Written and Oral Communication Effectivelyp. 40
Selecting Organizational Devicesp. 41
Using the Pyramid Principlep. 41
Creating a Storyboardp. 42
Communicating Bad Newsp. 44
Developing Communication Strategyp. 44
Using the Pyramid Principle to Organize an Argumentp. 47
Creating Leadership Documentsp. 49
Selecting the Most Effective Communication Mediump. 50
Creating Individual and Team Documentsp. 51
Creating Individual Documentsp. 51
Creating Team Documentsp. 52
Controlling Versionsp. 55
Organizing the Content Coherentlyp. 55
Organization and Contentp. 56
Opening with Powerp. 57
Developing with Reasonp. 59
Closing with Gracep. 61
Conforming to Content and Formatting Expectations in Correspondencep. 65
Lettersp. 65
Memosp. 65
E-Mailsp. 65
Text messagesp. 70
Including Expected Content in Reportsp. 70
A Formal Full-Length Reportp. 71
Including Exhibits in Reportsp. 71
Handling Research Information in Reportsp. 75
Proposals and Progress Reportsp. 76
Executive Summariesp. 76
Formatting Business Documents Effectivelyp. 78
Layoutp. 78
Spacing and Alignmentp. 78
Font Type and Sizep. 80
Using Headingsp. 81
Formatting Listsp. 83
E-Mail Subject Line Exercisep. 85
Writing Memosp. 86
Creating an Executive Summaryp. 86
Using Language to Achieve a Leadership Purposep. 92
Achieving a Positive Ethos through Tone and Stylep. 94
Communicating Conciselyp. 101
Using Business Language Correctlyp. 109
The Language Rules That Matterp. 111
The Power of Punctuationp. 114
The Correct Use of Pronounsp. 121
Effective Sentence Structurep. 122
Sexist Languagep. 124
Employing Efficient and Effective Editing Techniquesp. 125
Making Computer Tools Work for Youp. 127
Passive Voicep. 129
Concisenessp. 129
Positive Messagesp. 129
Parallelismp. 129
Clarity and Concisenessp. 130
Usage and Mechanicsp. 131
Use of Language Overallp. 131
Developing and Delivering Leadership Presentationsp. 134
Planning Your Presentationp. 135
Determining Your Strategyp. 135
Selecting the Medium and the Delivery Methodp. 137
Round-Table Presentationsp. 138
Stand-Up Extemporaneous Presentationsp. 140
Impromptu Presentationsp. 142
Establishing a Logical and Effective Structure and Formatp. 143
Preparing a Presentation to Achieve the Greatest Impactp. 144
Developing the Introduction, Body, and Conclusionp. 144
Creating the Graphicsp. 148
Testing the Flow and Logicp. 148
Editing and Proofreadingp. 148
Practicing to Facilitate Effective Deliveryp. 148
Presenting Effectively and with Greater Confidencep. 150
Getting Nerves under Controlp. 150
Eye Contactp. 151
Stance and Gesturesp. 151
Voice and Speech Patternsp. 153
Delivering Effectively with Visual Aidsp. 154
Handling Q&Ap. 156
Overall Effectp. 157
Oral Presentation Self-Evaluationp. 158
Practicing Impromptu Presentationsp. 160
Developing a Round-Table Presentationp. 160
Using Graphics and PowerPoint for a Leadership Edgep. 162
Recognizing When to Use Graphicsp. 164
Reinforce the Messagep. 164
Provide a Road Map to the Structure of a Presentationp. 164
Illustrate Relationships or Concepts Visuallyp. 165
Support an Assertionp. 167
Emphasize Important Ideasp. 168
Maintain and Enhance Interestp. 170
Selecting and Designing Effective Data Chartsp. 171
Ethically Representing Datap. 174
Creating Meaningful and Effective Text Layoutsp. 174
Employing Fundamental Graphic Content and Design Principlesp. 177
Conveying Messages Clearly and Effectivelyp. 177
Selecting the Most Effective Colorsp. 178
Selecting the Most Effective Fontsp. 182
Making the Most of PowerPoint as a Design and Presentation Toolp. 184
Focusing on Meaningful Contentp. 185
Using AutoContent Wizardsp. 186
Selecting the Layout and Templatep. 186
Using Microsoft's Design Templatesp. 188
Designing Your Own Templatesp. 188
Creating Documents Using PowerPointp. 189
Inserting Graphs and Other Objectsp. 190
Using Animationp. 193
Creating Graphsp. 196
Selecting and Designing Graphicsp. 197
Team Graphics and Oral Presentationsp. 197
Managerial Leadership Communicationp. 199
Developing Emotional Intelligence and Cultural Literacy to Strengthen Leadership Communicationp. 200
Appreciating the Value of Emotional Intelligencep. 202
Understanding Emotional Intelligencep. 203
Connecting Emotional Intelligence to Leadership Stylesp. 204
Increasing Your Own Self-Awarenessp. 207
Using Popular Psychological Profiles to Understand Yourself Betterp. 207
Using the MBTIp. 208
The Value of Knowing the MBTIp. 210
Developing an Approach to Improving Emotional Intelligencep. 211
Improving Your Nonverbal Skillsp. 212
Improving Your Listening Skillsp. 216
Mentoring Others and Providing Feedbackp. 218
Mentoringp. 218
Delivering Feedbackp. 219
Realizing the Value of Cultural Literacyp. 222
Realizing the Importance of Cultural Literacyp. 223
Defining Culturep. 224
Using Cultural Frameworks to Understand Differencesp. 225
Contextp. 226
Information Flowp. 228
Timep. 229
Languagep. 230
Powerp. 231
Further Readingp. 234
Providing Feedbackp. 235
Improving Listening Habitsp. 236
Proactively Managing Diversityp. 237
Creating International Correspondencep. 237
Preparing an International Briefingp. 239
Designing International Communication Programsp. 240
Leading Productive Meetingsp. 243
Deciding When a Meeting Is the Best Forump. 244
Completing the Essential Planningp. 246
Clarifying Purpose and Expected Outcomep. 246
Determining Topics for the Agendap. 247
Selecting Attendeesp. 248
Considering the Settingp. 248
Determining When to Meetp. 249
Establishing Needed Meeting Informationp. 250
Conducting a Productive Meetingp. 250
Deciding on the Decision-Making Approachp. 251
Clarifying Leader and Attendee Roles and Responsibilitiesp. 251
Establishing Meeting Ground Rulesp. 252
Using Common Problem-Solving Approachesp. 253
Managing Meeting Problems and Conflictp. 260
Handling Specific Meeting Problemsp. 260
Managing Meeting Conflictp. 262
Dealing with Cultural and Personality Differencesp. 265
Ensuring Meetings Lead to Actionp. 266
Evaluating Experiences in Meeting Managementp. 267
Planning a Meetingp. 267
Conducting a Problem-Solving Meetingp. 268
Building and Leading High-Performing Teamsp. 269
Building an Effective Teamp. 270
Deciding to Form Teamsp. 270
Forming Your Teamp. 271
Establishing the Necessary Team Work Processesp. 272
Creating Your Team Charterp. 273
Using Action and Work Plansp. 275
Delivering the Resultsp. 279
Learning from the Team Experiencep. 280
Managing the People Side of Teamsp. 281
Position and Responsibilitiesp. 281
Team Experiencesp. 282
Expectationsp. 282
Personalityp. 283
Cultural Differencesp. 283
Handling Team Issues and Conflictp. 285
Types of Team Conflictp. 285
Approaches to Handling Team Conflictp. 287
Helping Virtual Teams Succeedp. 290
Defining Virtual Teamsp. 291
Identifying Advantages and Challenges of Virtual Teamsp. 291
Addressing the Challenges of Virtual Teamsp. 292
Further Readingp. 296
Assessing Team Performance and Developing an Improvement Approachp. 296
Assessing Team Members and Providing Feedbackp. 297
Managing Team Conflictp. 299
Launching a Virtual Teamp. 300
Corporate Leadership Communicationp. 303
Establishing Leadership through Strategic Internal Communicationp. 304
Recognizing the Strategic Role of Employee Communicationp. 306
Assessing Employee Communication Effectivenessp. 307
Establishing Effective Internal Communicationsp. 309
Supportive Managementp. 310
Targeted Messagesp. 311
Effective Media and Forumsp. 311
Well-Positioned Staffp. 312
Ongoing Assessmentp. 313
Using Missions and Visions to Strengthen Internal Communicationp. 314
Understanding the Importance of Missions and Visionsp. 315
Defining Missions and Visionsp. 315
Ensuring the Mission and Vision Are Effectivep. 317
Building an Effective Mission and Visionp. 317
Designing and Implementing Effective Change Communicationp. 322
Determining the Scope of the Change Communication Programp. 323
Structuring a Communication Program for Major Changep. 324
Merging Benefitsp. 330
Communicating Bad News to Internal Audiencesp. 331
Developing a Change Communication Strategyp. 334
Leading through Effective External Relationsp. 337
Developing an External Relations Strategyp. 339
Clarifying Your Purpose and Strategic Objectivesp. 339
Identifying Major External Stakeholdersp. 341
Creating Your Major Messagesp. 343
Selecting and Coaching the Spokesperson(s)p. 347
Establishing the Most Effective Media or Forump. 348
Determining the Best Timingp. 350
Monitoring the Resultsp. 350
Building and Maintaining a Positive Corporate Imagep. 351
Working with the News Mediap. 354
Understanding the Media's Role and Importancep. 354
Deciding When to Talk to the Mediap. 355
Preparing for and Delivering a Media Interviewp. 355
Handling Crisis Communicationsp. 357
Communication with Customers after a Crisisp. 360
Writing a Press Releasep. 360
Developing External Communication Strategyp. 361
Transition Wordsp. 363
Successful Case Analysis and Discussionp. 367
The Business of Grammarp. 371
Usage Self-Assessmentp. 381
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