Leadership Communication

by Barrett, Deborah

• ISBN13: 9780073403144
• ISBN10: 0073403148
• Edition: 2nd
• Format: Hardcover
• Copyright: 2007-02-20
• Publisher: McGraw-Hill/Irwin

Summary

The first edition ofLeadership Communicationwas well received by students and instructors, and the second edition builds on that momentum. It continues to help current and potential managers become effective leaders by being better communicators. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. It begins with chapters on the core communication skills of developing strategy, analyzing an audience, writing in all types of business genres, and designing and delivering effective PowerPoint presentations all from a leadership perspective. Then, it takes students through chapters on emotional intelligence, cultural literacy, meeting management, and team leadership, before concluding with chapters on internal and external organizational communication.

Author Biography

Deborah J. Barrett is Professor of the Practice of Professional Communication at Rice University.

Table of Contents

Preface	p. xi
Introduction: What Is Leadership Communication?	p. 2
Connecting Leadership and Communication	p. 3
Applying the Leadership Communication Framework	p. 5
Core Communication Skills	p. 6
Managerial Communication Skills	p. 6
Corporate Communication Skills	p. 7
Projecting a Positive Leadership Ethos	p. 7
Defining Ethos	p. 8
Projecting a Positive Ethos	p. 9
Connecting Ethos to Ethics	p. 10
Connecting Ethos to Audience Motivation	p. 11
Assessing Leadership Communication Ability and Developing an Improvement Plan	p. 13
Checklist of Overall Leadership Communication Ability	p. 14
Worksheet to Help You Develop Your Personal Leadership Communication Plan	p. 19
Core Leadership Communication	p. 23
Developing Leadership Communication Strategy	p. 24
Establishing a Clear Purpose	p. 25
Clarifying Your Purpose	p. 25
Generating Ideas	p. 26
Connecting Thinking and Communicating	p. 29
Determining Your Communication Strategy	p. 32
Considering the Communication Context	p. 32
Using a Strategy Framework	p. 33
Creating an Action Plan	p. 35
Analyzing Your Audiences	p. 36
By Expertise	p. 37
By Decision-Making Style	p. 38
By Organizational Context	p. 39
Organizing Written and Oral Communication Effectively	p. 40
Selecting Organizational Devices	p. 41
Using the Pyramid Principle	p. 41
Creating a Storyboard	p. 42
Communicating Bad News	p. 44
Developing Communication Strategy	p. 44
Using the Pyramid Principle to Organize an Argument	p. 47
Creating Leadership Documents	p. 49
Selecting the Most Effective Communication Medium	p. 50
Creating Individual and Team Documents	p. 51
Creating Individual Documents	p. 51
Creating Team Documents	p. 52
Controlling Versions	p. 55
Organizing the Content Coherently	p. 55
Organization and Content	p. 56
Opening with Power	p. 57
Developing with Reason	p. 59
Closing with Grace	p. 61
Conforming to Content and Formatting Expectations in Correspondence	p. 65
Letters	p. 65
Memos	p. 65
E-Mails	p. 65
Text messages	p. 70
Including Expected Content in Reports	p. 70
A Formal Full-Length Report	p. 71
Including Exhibits in Reports	p. 71
Handling Research Information in Reports	p. 75
Proposals and Progress Reports	p. 76
Executive Summaries	p. 76
Formatting Business Documents Effectively	p. 78
Layout	p. 78
Spacing and Alignment	p. 78
Font Type and Size	p. 80
Using Headings	p. 81
Formatting Lists	p. 83
E-Mail Subject Line Exercise	p. 85
Writing Memos	p. 86
Creating an Executive Summary	p. 86
Using Language to Achieve a Leadership Purpose	p. 92
Achieving a Positive Ethos through Tone and Style	p. 94
Communicating Concisely	p. 101
Using Business Language Correctly	p. 109
The Language Rules That Matter	p. 111
The Power of Punctuation	p. 114
The Correct Use of Pronouns	p. 121
Effective Sentence Structure	p. 122
Sexist Language	p. 124
Employing Efficient and Effective Editing Techniques	p. 125
Making Computer Tools Work for You	p. 127
Passive Voice	p. 129
Conciseness	p. 129
Positive Messages	p. 129
Parallelism	p. 129
Clarity and Conciseness	p. 130
Usage and Mechanics	p. 131
Use of Language Overall	p. 131
Developing and Delivering Leadership Presentations	p. 134
Planning Your Presentation	p. 135
Determining Your Strategy	p. 135
Selecting the Medium and the Delivery Method	p. 137
Round-Table Presentations	p. 138
Stand-Up Extemporaneous Presentations	p. 140
Impromptu Presentations	p. 142
Establishing a Logical and Effective Structure and Format	p. 143
Preparing a Presentation to Achieve the Greatest Impact	p. 144
Developing the Introduction, Body, and Conclusion	p. 144
Creating the Graphics	p. 148
Testing the Flow and Logic	p. 148
Editing and Proofreading	p. 148
Practicing to Facilitate Effective Delivery	p. 148
Presenting Effectively and with Greater Confidence	p. 150
Getting Nerves under Control	p. 150
Eye Contact	p. 151
Stance and Gestures	p. 151
Voice and Speech Patterns	p. 153
Delivering Effectively with Visual Aids	p. 154
Handling Q&A	p. 156
Overall Effect	p. 157
Oral Presentation Self-Evaluation	p. 158
Practicing Impromptu Presentations	p. 160
Developing a Round-Table Presentation	p. 160
Using Graphics and PowerPoint for a Leadership Edge	p. 162
Recognizing When to Use Graphics	p. 164
Reinforce the Message	p. 164
Provide a Road Map to the Structure of a Presentation	p. 164
Illustrate Relationships or Concepts Visually	p. 165
Support an Assertion	p. 167
Emphasize Important Ideas	p. 168
Maintain and Enhance Interest	p. 170
Selecting and Designing Effective Data Charts	p. 171
Ethically Representing Data	p. 174
Creating Meaningful and Effective Text Layouts	p. 174
Employing Fundamental Graphic Content and Design Principles	p. 177
Conveying Messages Clearly and Effectively	p. 177
Selecting the Most Effective Colors	p. 178
Selecting the Most Effective Fonts	p. 182
Making the Most of PowerPoint as a Design and Presentation Tool	p. 184
Focusing on Meaningful Content	p. 185
Using AutoContent Wizards	p. 186
Selecting the Layout and Template	p. 186
Using Microsoft's Design Templates	p. 188
Designing Your Own Templates	p. 188
Creating Documents Using PowerPoint	p. 189
Inserting Graphs and Other Objects	p. 190
Using Animation	p. 193
Creating Graphs	p. 196
Selecting and Designing Graphics	p. 197
Team Graphics and Oral Presentations	p. 197
Managerial Leadership Communication	p. 199
Developing Emotional Intelligence and Cultural Literacy to Strengthen Leadership Communication	p. 200
Appreciating the Value of Emotional Intelligence	p. 202
Understanding Emotional Intelligence	p. 203
Connecting Emotional Intelligence to Leadership Styles	p. 204
Increasing Your Own Self-Awareness	p. 207
Using Popular Psychological Profiles to Understand Yourself Better	p. 207
Using the MBTI	p. 208
The Value of Knowing the MBTI	p. 210
Developing an Approach to Improving Emotional Intelligence	p. 211
Improving Your Nonverbal Skills	p. 212
Improving Your Listening Skills	p. 216
Mentoring Others and Providing Feedback	p. 218
Mentoring	p. 218
Delivering Feedback	p. 219
Realizing the Value of Cultural Literacy	p. 222
Realizing the Importance of Cultural Literacy	p. 223
Defining Culture	p. 224
Using Cultural Frameworks to Understand Differences	p. 225
Context	p. 226
Information Flow	p. 228
Time	p. 229
Language	p. 230
Power	p. 231
Further Reading	p. 234
Providing Feedback	p. 235
Improving Listening Habits	p. 236
Proactively Managing Diversity	p. 237
Creating International Correspondence	p. 237
Preparing an International Briefing	p. 239
Designing International Communication Programs	p. 240
Leading Productive Meetings	p. 243
Deciding When a Meeting Is the Best Forum	p. 244
Completing the Essential Planning	p. 246
Clarifying Purpose and Expected Outcome	p. 246
Determining Topics for the Agenda	p. 247
Selecting Attendees	p. 248
Considering the Setting	p. 248
Determining When to Meet	p. 249
Establishing Needed Meeting Information	p. 250
Conducting a Productive Meeting	p. 250
Deciding on the Decision-Making Approach	p. 251
Clarifying Leader and Attendee Roles and Responsibilities	p. 251
Establishing Meeting Ground Rules	p. 252
Using Common Problem-Solving Approaches	p. 253
Managing Meeting Problems and Conflict	p. 260
Handling Specific Meeting Problems	p. 260
Managing Meeting Conflict	p. 262
Dealing with Cultural and Personality Differences	p. 265
Ensuring Meetings Lead to Action	p. 266
Evaluating Experiences in Meeting Management	p. 267
Planning a Meeting	p. 267
Conducting a Problem-Solving Meeting	p. 268
Building and Leading High-Performing Teams	p. 269
Building an Effective Team	p. 270
Deciding to Form Teams	p. 270
Forming Your Team	p. 271
Establishing the Necessary Team Work Processes	p. 272
Creating Your Team Charter	p. 273
Using Action and Work Plans	p. 275
Delivering the Results	p. 279
Learning from the Team Experience	p. 280
Managing the People Side of Teams	p. 281
Position and Responsibilities	p. 281
Team Experiences	p. 282
Expectations	p. 282
Personality	p. 283
Cultural Differences	p. 283
Handling Team Issues and Conflict	p. 285
Types of Team Conflict	p. 285
Approaches to Handling Team Conflict	p. 287
Helping Virtual Teams Succeed	p. 290
Defining Virtual Teams	p. 291
Identifying Advantages and Challenges of Virtual Teams	p. 291
Addressing the Challenges of Virtual Teams	p. 292
Further Reading	p. 296
Assessing Team Performance and Developing an Improvement Approach	p. 296
Assessing Team Members and Providing Feedback	p. 297
Managing Team Conflict	p. 299
Launching a Virtual Team	p. 300
Corporate Leadership Communication	p. 303
Establishing Leadership through Strategic Internal Communication	p. 304
Recognizing the Strategic Role of Employee Communication	p. 306
Assessing Employee Communication Effectiveness	p. 307
Establishing Effective Internal Communications	p. 309
Supportive Management	p. 310
Targeted Messages	p. 311
Effective Media and Forums	p. 311
Well-Positioned Staff	p. 312
Ongoing Assessment	p. 313
Using Missions and Visions to Strengthen Internal Communication	p. 314
Understanding the Importance of Missions and Visions	p. 315
Defining Missions and Visions	p. 315
Ensuring the Mission and Vision Are Effective	p. 317
Building an Effective Mission and Vision	p. 317
Designing and Implementing Effective Change Communication	p. 322
Determining the Scope of the Change Communication Program	p. 323
Structuring a Communication Program for Major Change	p. 324
Merging Benefits	p. 330
Communicating Bad News to Internal Audiences	p. 331
Developing a Change Communication Strategy	p. 334
Leading through Effective External Relations	p. 337
Developing an External Relations Strategy	p. 339
Clarifying Your Purpose and Strategic Objectives	p. 339
Identifying Major External Stakeholders	p. 341
Creating Your Major Messages	p. 343
Selecting and Coaching the Spokesperson(s)	p. 347
Establishing the Most Effective Media or Forum	p. 348
Determining the Best Timing	p. 350
Monitoring the Results	p. 350
Building and Maintaining a Positive Corporate Image	p. 351
Working with the News Media	p. 354
Understanding the Media's Role and Importance	p. 354
Deciding When to Talk to the Media	p. 355
Preparing for and Delivering a Media Interview	p. 355
Handling Crisis Communications	p. 357
Communication with Customers after a Crisis	p. 360
Writing a Press Release	p. 360
Developing External Communication Strategy	p. 361
Appendixes
Transition Words	p. 363
Successful Case Analysis and Discussion	p. 367
The Business of Grammar	p. 371
Usage Self-Assessment	p. 381
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