The Lean Product Lifecycle A playbook for making products people want

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2018-05-02
  • Publisher: FT Press

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The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.


Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each.. For each stage there is a step-by-step guide of product development best practices using examples and case studies from several companies and start-ups.


Using the tools and templates in this book, you’ll be able to:

  • Take a new product from idea to scale within a market.
  • Understand the difference between executing on products that are already successful in the market and searching for profitable business models for new products.
  • Use the right tools and methods for validating new products ideas and business models.
  • Understand how to manage mature products and retire old products using lean innovation principles.

Discover how lessons from lean start-ups can transform your business.

Author Biography

Sonja Kresojevic (SVP, Global Product Lifecycle, Pearson) is a senior executive with over 15 years of global experience building products and driving agile and lean transformation for companies in the media, publishing and education sector. She has been leading the development and implementation of the Lean Product Lifecycle at Pearson for the past 3 years. She is a passionate innovation strategist that understands what it takes to bring Lean Startup and Agile into the enterprise.


Craig Strong (VP Product Development at Insight Software.com) is an agile and lean digital product development specialist who has applied a systems thinking approach to transformation and management. He has been pioneering innovative development practices for many years across multiple domains including media, financial services, business intelligence and education. Craig was part of the leadership team which developed and implemented the Lean Product Lifecycle at Pearson for 3 years.


Tendayi Viki PhD, MBA (Principal Consultant, Benneli Jacobs) is the founder and principal consultant at Benneli Jacobs and Company, a strategy and innovation consultancy firm that helps large organizations develop ecosystems to innovate like startups. He has worked as a consultant, advisor and coach for several large organizations including  Airbus, Standard Bank, The British Museum, The World Bank, General Electric, Whirlpool, Tetrapak and Pearson.

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