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9780077246433

Learning Aid to accompany Essentials of Marketing

by ; ;
  • ISBN13:

    9780077246433

  • ISBN10:

    0077246438

  • Edition: 12th
  • Format: Paperback
  • Copyright: 2009-10-21
  • Publisher: McGraw-Hill/Irwin
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List Price: $72.23
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Summary

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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