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Introduction: The End of Legacy as We Know It
"Contribution before Extraction"
Tribeca Film Festival
"Opportunities out of Obstacles"
Girls Who Code
"Lead, Don't Manage"
NYX Cosmetics
Chapter Two: Behave Your Beliefs
"Your Culture is Your Product"
The Honest Company
"Deeds Not Words"
The Bluebird Cafe
"Empower Your Believers"
The Ritz-Carlton Hotel Company
Chapter Three: Let Outsiders In
"Affect Change"
(RED)
"Share Your Secrets"
San Diego Zoo Global
"Enroll Consumers as Coauthors"
It Gets Better Project
Chapter Four: Invent Your Own Game
"Don't Be the Best--Be the Only One"
Grey Goose
"Define Your Category (Don't Let It Define You)"
The Belmont Stakes
"Ask Smarter Questions"
Lexus
Chapter Five: Never Stop Making History
"Don't Just Have a Plan, Stick with It"
Toronto Maple Leafs
"Let the Past Inform the Present"
The Championships, Wimbledon
"Transcend Generations"
Taylor Guitars
Conclusion: The Beginning of Your Legacy in the Making
Index
