9781260117561

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

by ; ;
  • ISBN13:

    9781260117561

  • ISBN10:

    1260117561

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2018-03-30
  • Publisher: McGraw-Hill Education

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Table of Contents

Introduction: The End of Legacy as We Know It

Chapter One: Take Leadership Personally
"Contribution before Extraction"
Tribeca Film Festival

"Opportunities out of Obstacles"
Girls Who Code

"Lead, Don't Manage"
NYX Cosmetics

Chapter Two: Behave Your Beliefs

"Your Culture is Your Product"
The Honest Company

"Deeds Not Words"
The Bluebird Cafe

"Empower Your Believers"
The Ritz-Carlton Hotel Company

Chapter Three: Let Outsiders In

"Affect Change"
(RED)

"Share Your Secrets"
San Diego Zoo Global

"Enroll Consumers as Coauthors"
It Gets Better Project

Chapter Four: Invent Your Own Game

"Don't Be the Best--Be the Only One"
Grey Goose

"Define Your Category (Don't Let It Define You)"
The Belmont Stakes

"Ask Smarter Questions"
Lexus

Chapter Five: Never Stop Making History

"Don't Just Have a Plan, Stick with It"
Toronto Maple Leafs

"Let the Past Inform the Present" 
The Championships, Wimbledon

"Transcend Generations" 
Taylor Guitars

Conclusion: The Beginning of Your Legacy in the Making

Index

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