Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2018-03-30
  • Publisher: McGraw-Hill Education

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Table of Contents

Introduction: The End of Legacy as We Know It

Chapter One: Take Leadership Personally
"Contribution before Extraction"
Tribeca Film Festival

"Opportunities out of Obstacles"
Girls Who Code

"Lead, Don't Manage"
NYX Cosmetics

Chapter Two: Behave Your Beliefs

"Your Culture is Your Product"
The Honest Company

"Deeds Not Words"
The Bluebird Cafe

"Empower Your Believers"
The Ritz-Carlton Hotel Company

Chapter Three: Let Outsiders In

"Affect Change"

"Share Your Secrets"
San Diego Zoo Global

"Enroll Consumers as Coauthors"
It Gets Better Project

Chapter Four: Invent Your Own Game

"Don't Be the Best--Be the Only One"
Grey Goose

"Define Your Category (Don't Let It Define You)"
The Belmont Stakes

"Ask Smarter Questions"

Chapter Five: Never Stop Making History

"Don't Just Have a Plan, Stick with It"
Toronto Maple Leafs

"Let the Past Inform the Present" 
The Championships, Wimbledon

"Transcend Generations" 
Taylor Guitars

Conclusion: The Beginning of Your Legacy in the Making


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