Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2011-06-07
  • Publisher: McGraw-Hill
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Yes, you dohave to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Mediaprovides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, Likeable Social Mediais the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.

Author Biography

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social: media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago.

Table of Contents

Acknowledgmentsp. vii
Introductionp. 1
Listen First, and Never Stop Listeningp. 13
Way Beyond "Women 25 to 54": Define Your Target Audience Better than Everp. 25
Thinkłand ActłLike Your Consumerp. 39
Invite Your Customers to Be Your First Fansp. 51
Engage: Create True Dialogue with, and Between, Your Customersp. 63
Respond Quickly to Ail Bad Commentsp. 75
Respond to the Good Comments, Toop. 85
Be Authenticp. 95
Be Honest and Transparentp. 107
Should You Ask a Lot of Questions?p. 117
Provide Value (Yes, for Free!)p. 129
Share Stories (They're Your Social Currency!)p. 141
Inspire Your Customers to Share Storiesp. 153
Integrate Social Media into the Entire Customer Experiencep. 165
Use Social Network Ads for Greater Impactp. 175
Admit When You Screw Up, Then Leverage Your Mistakesp. 187
Consistently Deliver Excitement, Surprise, and Delightp. 199
Don't Sell! Just Make It Easy and Compelling for Customers to Buyp. 209
Conclusion: Just Be Likeablep. 221
Appendix: A Refresher Guide to the Social Networks That Matter Mostp. 225
Notesp. 251
Indexp. 253
Table of Contents provided by Ingram. All Rights Reserved.

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