9781260428254

Loose Leaf for Marketing

by ;
  • ISBN13:

    9781260428254

  • ISBN10:

    1260428257

  • Edition: 7th
  • Format: Loose-leaf
  • Copyright: 2019-01-17
  • Publisher: McGraw-Hill Education

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Supplemental Materials

What is included with this book?

Table of Contents

Chapter 1: Overview of Marketing 
Chapter 2: Developing Marketing Strategies and a Marketing Plan 
Chapter 3: Digital Marketing: Online, Social, and Mobile 
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics 
Chapter 5: Analyzing the Marketing Environment 
Chapter 6: Consumer Behavior 
Chapter 7: Business-to-Business Marketing 
Chapter 8: Global Marketing 
Chapter 9: Segmentation, Targeting, and Positioning 
Chapter 10: Marketing Research 
Chapter 11: Product, Branding, and Packaging Decisions 
Chapter 12: Developing New Products 
Chapter 13: Services: The Intangible Product 
Chapter 14: Pricing Concepts for Capturing Value 
Chapter 15: Strategic Pricing Methods and Tactics 
Chapter 16: Supply Chain and Channel Management 
Chapter 17: Retailing and Omnichannel Marketing 
Chapter 18: Integrated Marketing Communications 
Chapter 19: Advertising, Public Relations, and Sales Promotions 
Chapter 20: Personal Selling and Sales Management 

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