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SECTION I THE WORLD OF RETAILING
1 Introduction to the World of Retailing
2 Types of Retailers
3 Multichannel and Omnichannel Retailing
4 Customer Buying Behavior
SECTION II RETAILING STRATEGY
5 Retail Market Strategy
6 Financial Strategy
7 Retail Locations
8 Retail Site Location
9 Information Systems and Supply Chain Management
10 Customer Relationship Management
SECTION III MERCHANDISE MANAGEMENT
11 Managing the Merchandise Planning Process
12 Buying Merchandise
13 Retail Pricing
14 Retail Communication Mix
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT
15 Human Resources and Managing the Store
16 Store Layout, Design, and Visual Merchandising
17 Customer Service
SECTION V CASES
