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9781260488821

Loose-Leaf for Business Foundations

by ; ;
  • ISBN13:

    9781260488821

  • ISBN10:

    1260488829

  • Edition: 12th
  • Format: Loose-leaf
  • Copyright: 2019-02-01
  • Publisher: McGraw-Hill Education
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Supplemental Materials

What is included with this book?

Table of Contents

Part 1 Business in a Changing World
1 The Dynamics of Business and Economics 2
2 Business Ethics and Social Responsibility 36
3 Business in a Borderless World 72
Part 2 Starting and Growing a Business
4 Options for Organizing Business 108
5 Small Business, Entrepreneurship, and Franchising 140
Part 3 Managing for Quality and Competitiveness
6 The Nature of Management 170
7 Organization, Teamwork, and Communication 200
8 Managing Operations and Supply Chain 232
Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce 266
10 Managing Human Resources 292
Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing 330
12 Dimensions of Marketing Strategy 360
13 Digital Marketing and Social Networking 396
Part 6 Financing the Enterprise
14 Accounting and Financial Statements 430
15 Money and the Financial System 466
16 Financial Management and Securities Markets 496
Bonus Chapters
A The Legal and Regulatory Environment 526
B Personal Financial Planning 546
Glossary 571
Indexes 585
Appendixes (Available Online and via Create)
A Guidelines for the Development of the Business Plan
B Personal Career Plan
C Risk—The Basics of Risk Management

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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