Foreword | p. ix |
Introduction | p. xi |
Challenges and Market Size | p. 1 |
Case study: Alfred Dunhill | p. 19 |
The Chinese Luxury Client | p. 29 |
Case study: Shanghai Tang | p. 45 |
Chinese Consumer Attitudes Toward Luxury | p. 53 |
Case study: Rolex in China | p. 77 |
How to Distribute in China | p. 85 |
Case study: Shiatzy Chen | p. 99 |
Retailing and Licensing in China | p. 105 |
Case study: Louis Vuitton in China | p. 125 |
Communication and Advertising | p. 137 |
Case study: The War of the Spirits | p. 165 |
Brand Protection and Counterfeit Activities | p. 175 |
Case study: Liuli Gongfang: Breaking into Luxury by way of Glass | p. 189 |
Appendices | p. 195 |
Bibliography | p. 241 |
Index | p. 245 |
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