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M: Business,9780073524580

M: Business

by ; ;
Edition:
3rd
ISBN13:

9780073524580

ISBN10:
0073524581
Format:
Paperback
Pub. Date:
1/19/2012
Publisher(s):
McGraw-Hill/Irwin
List Price: $79.65

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This is the 3rd edition with a publication date of 1/19/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

We hear over and over again that the modern learner has a completely new and different set of needs from a learning package. These new 'digital natives' have developed cognitive thinking patterns that are different from those of earlier generations of students. It's important that educators recognize these differences in students, and that they also account for students with differing learning styles. Students today rely on technology as an important tool in their educational and personal lives. M: BUSINESSaccounts for these differences in students today and appeals more effectively to digital natives. An emphasis is placed on the visual and technologycomponent of the product offering (Connect), while the text remains a (important) supporting tool for their learning in the course. Students today are used to active learning experiences, which is what M: Businessprovides. The book in combination with the personal study partner (LearnSmart), and the Interactive Applications in ConnectBusiness provide students with a rich, interactive experience that enhances the text content, and keeps them actively engaged in the course content. Students today are also used to feedback and 'payoff'- ConnectBusiness provides these interactive rewards for learning the course content.

Table of Contents

Part 1: Business in a Changing World
Chapter 1: The Dynamics of Business and Economics
Chapter 2: Business Ethics and Social Responsibility
Appendix: The Legal and Regulatory Environment
Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business
Chapter 4 : Options for Organizing Business
Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness
Chapter 6 : The Nature of Management
Chapter 7 : Organization, Teamwork, and Communication
Chapter 8: Managing Service and Manufacturing Operations

Part 4: Creating the Human Resource Advantage
Chapter 9: Motivating the Workforce
Chapter 10: Managing Human Resources

Part 5: Marketing: Developing Relationships
Chapter 11: Customer Driven Marketing
Chapter 12: Dimensions of Marketing Strategy
Chapter 13: Digital Marketing and Social Networking

Part 6: Financing the Enterprise
Chapter 14: Money and the Financial System
Chapter 15: Accounting and Financial Statements
Chapter 16: Financial Management and Securities Markets


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