Magical Worlds of the Wizard of Ads

by Williams, Roy H.

• ISBN13: 9781885167521
• ISBN10: 1885167520
• Format: Paperback
• Copyright: 2001-08-22
• Publisher: Bard Press

Summary

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

Table of Contents

Part The First: Architecture Of The Mind
In Which the Wizard Examines the Question: ``What Makes People Think the Way They Do?''
Speaking Worlds into Existence	12	(2)
Perceptual Realities	14	(2)
Time and Perceptual Reality	16	(2)
Will You Ever Face Reality?	18	(2)
Reality Begins with Imagination	20	(2)
Left, Right, Left, Right, Left, Right	22	(2)
Music, Math, and the Mind	24	(2)
Dual Movie Screems	26	(2)
Invisible, But Real Nonetheless	28	(2)
Waxing Woo-Woo	30	(2)
Dimensional Realities, 2, 3,. & 4	32	(2)
One Is the Only-est Number	34	(2)
Four Kinds of Thought, Three Kinds of People	36	(2)
Carolina on My Mind	38	(2)
The Duality Principle	40	(4)
The Neurology of Branding	44	(2)
Why Do My Fingers Know This Song?	46	(2)
Will You Photograph or Paint?	48	(2)
The Tollboth on the Yellow Brick Road	50	(2)
It's Party Time	52	(2)
Below Deck in a Storm at Sea	54	(2)
Psycho-Myth No. 9	56	(2)
Same Whiteboard, Same Trainer	58	(2)
Did Your Veledictorian Get Rich?	60	(2)
But to Be Fair	62	(1)
Getting to Know Yourself	63	(6)
Part The Second: Tools For Profitable Persuasion
In Which the Wizard Provides the Means of Using the Unique Capabilities of Your Mind to Best Effect
Business Problem Topology	69	(3)
Parallel, But Unlrelated	72	(2)
Quick Miracles	74	(2)
How to Make Business Morphine	76	(2)
Mitigating Morphine's Danger	78	(2)
How's Your Gravity Well?	80	(2)
Share of Voice	82	(2)
Impact Quotient	84	(2)
Share of Mind	86	(2)
Personal Experience Factor	88	(2)
Market Potential	90	(2)
The APE	92	(2)
A Coiled Cobra Called ``Statistics''	94	(3)
How to Facilitate Brainstorming	97	(1)
What We Say vs. What We Do	98	(2)
Hmm	100	(2)
BrandingBrandingBranding	102	(2)
Frosting	104	(2)
Seussing	106	(2)
Being Monet	108	(2)
Power Monet	110	(1)
Sneak Past the Security Guard	111	(3)
Lists, Steps, and Rules	114	(2)
Frameline Magnetism	116	(1)
Being Perfectly (Robert) Frank	117	(2)
A Higher Level of Order	119	(2)
Glimpsing Chaos	121	(5)
Part The Third: Charting Your Destiny & Dreams
In Which the Wizard Shows You How to Light the Room without Burning the Candle at Both Ends
The Beagle in Your Brain	126	(2)
What Are You All About?	128	(2)
Dreams and Contentment	130	(2)
Will You Succeed by Accident?	132	(2)
Are You the Average American?	134	(1)
The Ear Is for More Than Listening	135	(1)
Look Out the Other Window	136	(2)
``This Is My Back''	138	(2)
Which Buffett?	140	(2)
Moonshadow Medicine	142	(3)
Big Questions, Little Answers	145	(3)
An Old Mustang Revertible	148	(2)
Personal, Permanent, & Pervasive	150	(1)
Dark Water, Strong Current	151	(3)
``. . . a Doctor or a Lawyer''	154	(2)
Stray and Random Thoughts	156	(2)
Experience Must fire Be a Verb	158	(2)
Wonkus Is as Wonkus Does	160	(4)
Part The Fourth: Wizards At Large
In Which the Wizard Recounts Tales of Persons Exemplifying the Principles upon Which Wizardry Is Founded
Think Big, Start Small	164	(2)
Right Where You Are	166	(2)
``Never Had a Chance''	168	(2)
Priorities	170	(2)
Two Doctors Not Chosen	172	(2)
Have You Never Been to Neverland?	174	(2)
Finegal or Abraham?	176	(2)
Grit, Thy Name Is Andrew	178	(2)
Is Ours an ``Any Road'' Generation?	180	(2)
Pull the Trigger and Ride the Bullet	182	(2)
A Classic Shagger	184	(2)
The Rainbow and the Woodster	186	(2)
What Was I Thinking?	188	(2)
Nathan's Little Flags	190	(2)
Extreme Accidental Magic	192	(2)
The Value of Heroes	194	(2)
Weiners, Beans, and $530 Million	196	(2)
Griswold's Billion-Dollar Prank	198	(2)
Martin's Very Big Day	200	(2)
Curiosity and a Cat Named Adrian	202	(2)
The Loneliest Man	204	(2)
Moon River	206	(2)
How ``Bout Those Canadian, Eh?	208	(2)
American Indian Eloquence	210	(2)
Sam's Heart and Soul . . . Sigh	212	(1)
Dark with Smoldering Eyes	213	(2)
Tom and His Editors	215	(2)
Another Great American Success Story	217	(2)
A Seat at the Round Table	219	(3)
+ 1 Dr. Seuss on Writing for Children	222	(4)
WizardSwords	226	(2)
The Wizard's Index	228	(10)
About the Wizard	238	(1)
Ordering books	239