9781885167521

Magical Worlds of the Wizard of Ads

by
  • ISBN13:

    9781885167521

  • ISBN10:

    1885167520

  • Format: Paperback
  • Copyright: 2001-08-22
  • Publisher: Bard Press

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Supplemental Materials

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Summary

The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.

Table of Contents

Part The First: Architecture Of The Mind
In Which the Wizard Examines the Question: ``What Makes People Think the Way They Do?''
Speaking Worlds into Existence
12(2)
Perceptual Realities
14(2)
Time and Perceptual Reality
16(2)
Will You Ever Face Reality?
18(2)
Reality Begins with Imagination
20(2)
Left, Right, Left, Right, Left, Right
22(2)
Music, Math, and the Mind
24(2)
Dual Movie Screems
26(2)
Invisible, But Real Nonetheless
28(2)
Waxing Woo-Woo
30(2)
Dimensional Realities, 2, 3,. & 4
32(2)
One Is the Only-est Number
34(2)
Four Kinds of Thought, Three Kinds of People
36(2)
Carolina on My Mind
38(2)
The Duality Principle
40(4)
The Neurology of Branding
44(2)
Why Do My Fingers Know This Song?
46(2)
Will You Photograph or Paint?
48(2)
The Tollboth on the Yellow Brick Road
50(2)
It's Party Time
52(2)
Below Deck in a Storm at Sea
54(2)
Psycho-Myth No. 9
56(2)
Same Whiteboard, Same Trainer
58(2)
Did Your Veledictorian Get Rich?
60(2)
But to Be Fair
62(1)
Getting to Know Yourself
63(6)
Part The Second: Tools For Profitable Persuasion
In Which the Wizard Provides the Means of Using the Unique Capabilities of Your Mind to Best Effect
Business Problem Topology
69(3)
Parallel, But Unlrelated
72(2)
Quick Miracles
74(2)
How to Make Business Morphine
76(2)
Mitigating Morphine's Danger
78(2)
How's Your Gravity Well?
80(2)
Share of Voice
82(2)
Impact Quotient
84(2)
Share of Mind
86(2)
Personal Experience Factor
88(2)
Market Potential
90(2)
The APE
92(2)
A Coiled Cobra Called ``Statistics''
94(3)
How to Facilitate Brainstorming
97(1)
What We Say vs. What We Do
98(2)
Hmm
100(2)
BrandingBrandingBranding
102(2)
Frosting
104(2)
Seussing
106(2)
Being Monet
108(2)
Power Monet
110(1)
Sneak Past the Security Guard
111(3)
Lists, Steps, and Rules
114(2)
Frameline Magnetism
116(1)
Being Perfectly (Robert) Frank
117(2)
A Higher Level of Order
119(2)
Glimpsing Chaos
121(5)
Part The Third: Charting Your Destiny & Dreams
In Which the Wizard Shows You How to Light the Room without Burning the Candle at Both Ends
The Beagle in Your Brain
126(2)
What Are You All About?
128(2)
Dreams and Contentment
130(2)
Will You Succeed by Accident?
132(2)
Are You the Average American?
134(1)
The Ear Is for More Than Listening
135(1)
Look Out the Other Window
136(2)
``This Is My Back''
138(2)
Which Buffett?
140(2)
Moonshadow Medicine
142(3)
Big Questions, Little Answers
145(3)
An Old Mustang Revertible
148(2)
Personal, Permanent, & Pervasive
150(1)
Dark Water, Strong Current
151(3)
``. . . a Doctor or a Lawyer''
154(2)
Stray and Random Thoughts
156(2)
Experience Must fire Be a Verb
158(2)
Wonkus Is as Wonkus Does
160(4)
Part The Fourth: Wizards At Large
In Which the Wizard Recounts Tales of Persons Exemplifying the Principles upon Which Wizardry Is Founded
Think Big, Start Small
164(2)
Right Where You Are
166(2)
``Never Had a Chance''
168(2)
Priorities
170(2)
Two Doctors Not Chosen
172(2)
Have You Never Been to Neverland?
174(2)
Finegal or Abraham?
176(2)
Grit, Thy Name Is Andrew
178(2)
Is Ours an ``Any Road'' Generation?
180(2)
Pull the Trigger and Ride the Bullet
182(2)
A Classic Shagger
184(2)
The Rainbow and the Woodster
186(2)
What Was I Thinking?
188(2)
Nathan's Little Flags
190(2)
Extreme Accidental Magic
192(2)
The Value of Heroes
194(2)
Weiners, Beans, and $530 Million
196(2)
Griswold's Billion-Dollar Prank
198(2)
Martin's Very Big Day
200(2)
Curiosity and a Cat Named Adrian
202(2)
The Loneliest Man
204(2)
Moon River
206(2)
How ``Bout Those Canadian, Eh?
208(2)
American Indian Eloquence
210(2)
Sam's Heart and Soul . . . Sigh
212(1)
Dark with Smoldering Eyes
213(2)
Tom and His Editors
215(2)
Another Great American Success Story
217(2)
A Seat at the Round Table
219(3)
+ 1 Dr. Seuss on Writing for Children
222(4)
WizardSwords 226(2)
The Wizard's Index 228(10)
About the Wizard 238(1)
Ordering books 239

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