The Man from Zara (Revised Edition) The Story of the Genius Behind the Inditex Group

by Shea, Covadonga

• ISBN13: 9781912555826
• ISBN10: 1912555824
• Edition: Revised
• Format: Paperback
• Copyright: 2020-09-24
• Publisher: LID Publishing

Summary

Inditex - the group behind Zara, Massimo Dutti, Oysho and Bershka. The no.1 clothing retailer in the world, with over 7,300 retail outlets in over 94 countries and counting. They have become a fashion connoisseur and a formidable business empire that have taken the world by storm. They have a strong brand presence in every major metropolis across the world, with Zara being the most conspicuous. Yet, little is known about this amazing success and the mastermind behind this venture. The Man from Zara tells the story, for the first time, of the genius behind the Inditex retail empire. Who is Armancio Ortega? Where is he from; where is he going? What led him to dream up this empire? Through unprecedented access to Ortega and his closest aides, the author provides a compelling and unique biography of the man responsible for one of this century's most extraordinary business successes.

Author Biography

Covadonga O'Shea is the president of the ISEM Fashion Business School. She lectures on the fashion industry in Europe and the USA. She is a regular contributor to newspapers and magazines.