Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
About the National Restaurant Association and the National Restaurant Association Educational Foundation
Acknowledgements
Features of the ManageFirst Books
Real Manager
1 - Introduction to Hospitality and Restaurant Marketing
2 - The Marketing Process in Restaurants
3 - Understanding the Market Environment
4 - Understanding Customer Behavior
5 - Preparing a Marketing Plan
6 - Setting Menu Prices
7 - Communication Channels
8 - Advertising and Sales
9 - Sales Promotions, Publicity, and Public Relations
10 - Menu Marketing
11 - Evaluating the Marketing Effort
Field Project
Glossary
Index
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.