Management Communication: Principles and Practice

by Hattersley, Michael; McJannet, Linda

• ISBN13: 9780073525051
• ISBN10: 0073525057
• Edition: 3rd
• Format: Paperback
• Copyright: 2007-01-19
• Publisher: McGraw-Hill Education

Summary

Management Communication, 3/eby Hattersley and McJannet offers a comprehensive, well-researched solution to teaching management communication. This text and casebook includes essential coverage of effective writing and speaking principles. It aims to help the reader master the full range of skills required of a successful manager. Most of the eighteen end-of-chapter case studies were developed at Harvard Business School where Dr. Hattersley headed the Management Communication Department and where Dr. McJannet taught (under her married name, Linda McJ. Micheli). The cases put the reader in the role of decision maker and communicator in actual business situations. While the text emphasizes practical communication skills every manager needs to master, it also includes full chapters on electronic communication, corporate ethics, audience analysis, meeting management, giving and receiving feedback, choosing media, style and tone, intercultural communication, and business and the press. The two concluding chapters provide two style manuals, the first on writing and the second on speaking, through the use of graphics and group presentations. Each is designed to be cross-referenced throughout the course and serve as a valuable resource for readers to refer to throughout their careers.

Table of Contents

Principles of Effective Communication

Foundations of Management Communication

Setting Goals

Case: Yellowtail Marine, Inc.

Audience Analysis

Case: Weymouth Steel Corporation

Point of View

Case: Smith Financial Corporation

Message: Content and Argument

Case: Cuttyhunk Bank (A)

Structure

Case: McGregors Ltd.Department Store

Choosing Media

Case: The Timken Company

Style and Tone

Case: Vanrex, Inc.

Applications

Giving and Receiving Feedback

Case: Bailey and Wick

Managing Meetings

Case: Lincoln Park Redevelopment Project

Communicating Change

Case: Hammermill Paper Company

Communicating with External Audiences

Oxford Energy

NutraSweet

Diversity and Intercultural Communication

Reed-Watkins Pharmaceuticals

International Oil

Personal and Corporate Ethics

Hal of Erhardt & Company: One Audit Senior’s Dilemma

McArthur Place

Electronic Communication

The E-Mail Encounter

Unifone Communications

Technique

Effective Writing

Effective Speaking

Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course

Appendix

Dotsworth Press

Fair is Fair, Isn’t it?

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