9781111344375

Management of Electronic and Digital Media

by
  • ISBN13:

    9781111344375

  • ISBN10:

    111134437X

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2012-01-01
  • Publisher: Wadsworth Publishing
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Summary

MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

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