Preface | |
List of Abbreviations and Acronyms | |
Managing in the Electronic Medias | |
The Media Marketplace: Markets, Mergers, Alliances, and Partnerships | |
Ethics of Management | |
Theories of Management | |
Financial Management | |
Managing Personnel | |
Audiences and Audience Research | |
Programming: Strategy and Distribution | |
Marketing | |
News and News Management | |
Regulatory Influences and Electronic Media Management | |
Electronic Media Management: The Role of Public Relations | |
Technology and Electronic Media Management | |
Glossary of Key Terms | |
Index | |
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