More New and Used
from Private Sellers
Only two copies
in stock at this price.
In Stock Usually Ships in 24 Hours.
In Stock Usually Ships in 24 Hours.
Instant Online Access180 day digital rental
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 12th edition with a publication date of 8/3/2010.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
This book seeks to train learners to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show readers how managers apply theories and techniques to solve real-world business problems. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of both international issues and "green" or environmentally friendly businesses and business practices.
Table of Contents
|Introduction and Goals of the Firm|
|Fundamental Economic Concepts. 2A|
|Differential Calculus Techniques in Management|
|Demand and Forecasting|
|Estimating Demand. 4A|
|Problems in Applying the Linear Regression Model|
|Business and Economic Forecasting|
|Managing in the Global Economy|
|Production and Cost|
|Production Economics. 7A|
|Maximization of Production Output Subject to a Cost Constraint|
|Cost Analysis. 8A|
|Long-Run Costs with a Cobb-Douglas Production Function|
|Applications of Cost Theory|
|Pricing and Output Decisions: Strategy and Tactics|
|Prices, Output, & Strategy: Pure and Monopolistic Competition|
|Price and Output Determination: Monopoly and Dominant Firms|
|Price and Output Determination: Oligopoly|
|Game-Theoretic Rivalry: Best-Practice Tactics. 13A|
|Entry Deterrence and Accommodation Games|
|Pricing Techniques and Analysis. 14A|
|Organizational Architecture and Regulation of Business|
|Contracting, Governance, and Organizational Form. 15A|
|Auction Design and Information|
|Long-Term Investment Analysis|
|The Time Value of Money|
|Check Answers to Selected End-of-Chapter Exercises|
|Consumer Choice Using Indifference Curve Analysis Web|
|International Parity Conditions|
|Production Decisions and Linear Programming|
|Capacity Planning and Pricing against a Low-Cost Competitor: a Case Study|
|Pricing of Joint Products and Transfer Pricing|
|Table of Contents provided by Publisher. All Rights Reserved.|