Managerial Economics Applications, Strategies, and Tactics

by McGuigan, James R.; Moyer, R. Charles; Harris, Frederick H.deB.

• ISBN13: 9780324421606
• ISBN10: 0324421605
• Edition: 11th
• Format: Hardcover
• Copyright: 2007-05-01
• Publisher: South-Western College Pub

Summary

Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including new material on China and India. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.

Table of Contents

Introduction

Introduction and Goals of the Firm

Fundamental Economic Concepts

Differential Calculus Techniques in Management

Demand Analysis and Estimation

Demand Analysis

Estimation of Demand

Problems in Applying the Linear Regression Model

Business and Economic Forecasting

Managing Demand from Exports

Production and Cost

Production Economics

Cost Analysis

Long-Run Costs with a Cobb-Douglas Production Function

Applications of Cost Theory

Mass Customization and the Learning Curve

Pricing and Output Decisions: Strategy and Tactics

Prices, Output,& Strategy: Pure and Monopolistic Competition

Price and Output Determination: Monopoly and Dominant Firms

Price and Output Determination: Oligopoly

Game-Theoretic Rivalry: Best-Practice Tactics

Entry Deterrence and Accommodation Games

Pricing Techniques and Analysis

Revenue Management

Organizational Architecture and Regulation of Business

Contracting, Governance, and Organizational Form

Government Regulation

Long-Term Investment Decisions

Long-Term Investment Analysis

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