Managerial Economics and Business Strategy with Data Disk

by Baye, Michael R.

• ISBN13: 9780073050195
• ISBN10: 0073050199
• Edition: 5th
• Format: Hardcover
• Copyright: 2005-02-04
• Publisher: McGraw-Hill/Irwin

Summary

Baye's Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight "mini cases" that cover such high-profile businesses as Microsoft, Visa, and Staples.

Table of Contents

1 The Fundamentals of Managerial Economics

2 Market Forces: Demand and Supply

3 Quantitative Demand Analysis

4 The Theory of Individual Behavior

5 The Production Process and Costs

6 The Organization of the Firm

7 The Nature of Industry

8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

9 Basic Oligopoly Models

10 Game Theory: Inside Oligopoly

11 Pricing Strategies for Firms with Market Power

12 The Economics of Information

13 Advanced Topics in Business Strategy

14 A Managers Guide to Government in the Marketplace

15 Challenges at Time Warner: A Case Study in Business Strategy