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Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, ideal for today's MBA student or business professional. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that contemporary managers face on a daily basis. Succinct, fast-paced presentations and interactive applications emphasizing the role of the decision maker make this an excellent long-term resource for anyone pursuing business career success. New chapters and updates reflect the most recent economic developments and challenges worldwide.
Table of Contents
|Preface: Teaching Students to Solve Problems|
|Problem Solving And Decision Making|
|Introduction: What This Book Is About|
|The One Lesson of Business|
|Benefits, Costs, and Decisions|
|Extent (How Much) Decisions|
|Investment Decisions: Look Ahead and Reason Back|
|Price, Cost, And Profit|
|Economies of Scale and Scope|
|Understanding Markets and Industry Changes|
|Relationships Between Industries: The Forces Moving Us Towards Long-Run Equilibrium|
|Strategy, the Quest to Slow Profit Erosion|
|Using Supply and Demand: Trade, Bubble, Market Making|
|Pricing For Greater Profit|
|More Realistic and Complex Pricing|
|Direct Price Discrimination|
|Indirect Price Discrimination|
|Strategic Decision Making|
|Making Decisions with Uncertainty|
|The Problem of Adverse Selection|
|The Problem of Moral Hazard|
|Getting Employees to Work in the Firm's Best Interests|
|Getting Divisions to Work in the Firm's Best Interests|
|Managing Vertical Relationships|
|You Be the Consultant|
|Table of Contents provided by Publisher. All Rights Reserved.|