Managerial Economics with Student CD

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  • Edition: 9th
  • Format: Hardcover
  • Copyright: 2007-03-07
  • Publisher: McGraw-Hill/Irwin
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Thomas and Maurice'sManagerial Economicsteaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for eight previous editions in the 9th edition. The 9th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor, clarity of presentation, and end-of-chapter material.

Table of Contents

Some Preliminaries
Managers, Profits, and Markets
Demand, Supply, and Market Equilibrium
Marginal Analysis for Optimal Decisions
Basic Estimation Techniques
Demand Analysis
Theory of Consumer Behavior
Elasticity and Demand
Demand Estimation and Forecasting
Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms
Production and Cost Analysis
Production and Cost in the Short Run
Production and Cost in the Long Run
Production and Cost Estimation
Online Topic 2: Linear Programming
Profit-Maximization in Various Market Structures
Managerial Decisions in Competitive Markets
Managerial Decisions for Firms with Market Power
Strategic Decision Making in Oligopoly Markets
Advanced Managerial Decision Making
Advanced Pricing Techniques
Decisions Under Risk and Uncertainty
Government Regulation of Business
Online Topic 3: The Investment Decision
Appendix: Statistical Tables
Answers to Technical Problems
Table of Contents provided by Publisher. All Rights Reserved.

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