Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2007-05-28
  • Publisher: Routledge

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Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. The authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. They conclude by suggesting ways to overcome the difficulties that arise around CSR in action.

Table of Contents

Introduction to managing corporate social responsibility in action: doing and measuring
CSR in Discourse
The making of meaning in the media: the case of corporate social responsibility in the Financial Times
The commercialization of CSR: consultants selling responsibility
Tracing the evolution of corporate discourse on corporate social responsibility
CSR in Praxis
The bottom line of CSR: a different view
Lost in translation: the case of Skandia's 'ideas for life'
'What about me?' The importance of understanding the perspective of non-managerial employees in research on corporate citizenship
Exporting knowledge and values: a discussion of managerial challenges when attempting to diffuse CSR across company and national borders
CSR in Scales
The development of a CSR industry: legitimacy and feasibility as the 2 pillars of the institutionalization process
Corporate social responsibility and the emergence of social rating agencies in France
Superimposition or continuity? Corporate social responsibility in non-profit organizations
Conclusion: Managing corporate social responsibility in action: reconciling rhetorical harmony and practical dissonance
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