9780470547823

Managing Technological Innovation : Competitive Advantage from Change

by
  • ISBN13:

    9780470547823

  • ISBN10:

    0470547820

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2011-02-22
  • Publisher: Wiley-Interscience

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy.

Author Biography

Frederick Betz, a longtime contributor to technology management, provides a balance of innovation theory and innovation cases, citing numerous case studies of actual practice in both successful and unsuccessful innovation. Betz discusses MOT from two approaches-descriptive (identifying historical patterns) and prescriptive (application to the future) to offer a wide range of options for formulating a winning innovation strategy and management plan. Updated and new coverage includes: Frederick Betz, PhD, is an Adjunct Professor in the Department of Engineering and Technology Management at Portland State University. He is also a Visiting Professor at the Nile University in Cairo, Egypt.

Table of Contents

Preface
Technology Competitiveness - Business Base Of Innovation
Technological Innovation
Innovation & Economy
Innovation & National Systems
Innovation Research
Innovation & Corporate R&D
Innovation & Markets
Innovation & Product Development
Innovation & Strategy
Technology Strategy - Technical Base of Innovation
Integrating Technology & Business Strategy
Inventing Technology
Technology Systems
Product Systems
Service Systems
Biotechnologysystems
Ethics & Technology
Innovation Handbook
Innovation Practice
Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

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