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9780618474462

Marketing

by ;
  • ISBN13:

    9780618474462

  • ISBN10:

    0618474463

  • Edition: 13th
  • Format: Paperback
  • Copyright: 2004-12-09
  • Publisher: South-Western College Pub
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Supplemental Materials

What is included with this book?

Summary

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

Table of Contents

Marketing Strategy and Customer Relationships
An Overview of Strategic Marketing
Planning, Implementing, and Controlling Marketing Strategies
The Global Environment and Social and Ethical Responsibilities
The Marketing Environment
Social Responsibility and Ethics in Marketing
Global Markets and International Marketing
Using Technology and Information to Build Customer Relationships
E-Marketing and Customer Relationship Management
Marketing Research and Information Systems
Target Markets and Customer Behavior
Target Markets: Segmentation and Evaluation
Consumer Buying behavior
Business Markets and Buying behavior
Product Decisions
Product Concepts
Developing and Managing Products
Branding and Packaging
Services Marketing
Distribution Decisions
Marketing Channels and Supply Chain Management
Wholesaling and Physical Distribution
Retailing and Direct Marketing
Promotion Decisions
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Pricing Decisions
Pricing Concepts
Setting Prices
Careers in Marketing
Financial Analysis in Marketing
Sample Marketing Plan
Table of Contents provided by Publisher. All Rights Reserved.

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