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  • Edition: 13th
  • Format: Loose-leaf Package
  • Copyright: 2005-04-01
  • Publisher: CENGAGE Learning
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Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment.

Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

  • Discussion of marketing on the Internet has been updated and combined with the section on customer relationship management, allowing for greater integration of technology throughout the remainder of the text.
  • All-new advertisements from well-known firms are employed to illustrate chapter topics and new and expanded experiences of real-world companies are used to exemplify marketing concepts and strategies.
  • All the opening vignettes are new to this edition and feature companies and products including Porsche Cayenne, McDonalds, Google, and Skechers. These mini-cases expose students to contemporary marketing realities and help prepare them to understand and apply the concepts they will explore in the text.
  • Two in-depth cases at the end of each chapter help students understand the application of chapter concepts. One of the end-of-chapter cases is related to a video segment—examples of companies highlighted in the cases are BMW, Vail Resort, New Balance, and Finagle-a-Bagel.

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