9780618641550

Marketing

by
  • ISBN13:

    9780618641550

  • ISBN10:

    0618641556

  • Edition: 13th
  • Format: Loose-leaf Package
  • Copyright: 2005-04-01
  • Publisher: CENGAGE Learning
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $191.94
We're Sorry.
No Options Available at This Time.

Summary

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment.

Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

  • Discussion of marketing on the Internet has been updated and combined with the section on customer relationship management, allowing for greater integration of technology throughout the remainder of the text.
  • All-new advertisements from well-known firms are employed to illustrate chapter topics and new and expanded experiences of real-world companies are used to exemplify marketing concepts and strategies.
  • All the opening vignettes are new to this edition and feature companies and products including Porsche Cayenne, McDonalds, Google, and Skechers. These mini-cases expose students to contemporary marketing realities and help prepare them to understand and apply the concepts they will explore in the text.
  • Two in-depth cases at the end of each chapter help students understand the application of chapter concepts. One of the end-of-chapter cases is related to a video segment—examples of companies highlighted in the cases are BMW, Vail Resort, New Balance, and Finagle-a-Bagel.

Rewards Program

Reviews for Marketing (9780618641550)