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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-01-01
  • Publisher: Prentice Hall
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A unique and valuable text for those wishing to expand their knowledge of marketing principles. The Meaning of Marketing; The Market in Marketing; Marketing in an Organization; A Broader Perspective on Marketing; Value for Customers; A Perspective on Behavior; Consumer Insights; The Brand; The Segment, Target and Position; The Marketing Plan; Product and Service Strategies; Pricing Strategies; Supply Chain and Distribution Strategies; Consumer Influence Strategies; Personal Selling Strategies; The Media Mix; The Marketing Mix MARKET: The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text rather than passively read it.

Table of Contents

The Meaning of Marketing
The Market in Marketing
Marketing in an Organization
A Broader Perspective on Marketing
Value for Customers
A Perspective on Behavior
Consumer Insights
The Brand
The Segment, Target and Position
The Marketing Plan
Product and Service Strategies
Pricing Strategies
Supply Chain and Distribution Strategies
Consumer Influence Strategies
Personal Selling Strategies
The Media Mix
The Marketing Mix
Table of Contents provided by Publisher. All Rights Reserved.

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