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About This Book
Marketing: The Core, 2024 Release
Marketing: The Core is a comprehensive textbook designed for marketing courses at the college and university levels. It's a go-to resource for students and educators alike, offering a detailed exploration of marketing principles and meeting scope and sequence requirements for typical introductory marketing courses.
Who Uses It?
Primarily, this book is used by students and instructors in introductory marketing courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of marketing, including professionals looking to refresh their knowledge or expand their understanding of marketing strategies.
History and Editions
The 2024 release of Marketing: The Core is the latest edition in a series of textbooks by Roger A. Kerin and Steven W. Hartley. This edition has been updated to address user feedback, incorporating the latest research and discussions on personalized marketing, comprehensive coverage, and rigorous frameworks. It includes detailed updates on traditional and contemporary marketing concepts, hyperlinked assignments, and integration of up-to-date technology like in-text video links and hyperlinked PowerPoint slides.
Author and Other Works
Roger A. Kerin and Steven W. Hartley are the authors of Marketing: The Core. Roger Kerin is known for his expertise in marketing and his ability to explain complex concepts clearly and simply. Steven Hartley brings his experience in marketing education to the text, ensuring that it remains current and relevant.
Key Features
- Comprehensive Coverage: The book covers core concepts in marketing, including detailed explanations and examples.
- Personalized Marketing: The text emphasizes high engagement, personalized marketing strategies, and comprehensive coverage.
- Leadership and Innovation: The content focuses on current, data-driven decision-making and integrates up-to-date technology like in-text video links and hyperlinked PowerPoint slides.
- Interactive Tools: The text includes hyperlinked assignments and a regularly updated author blog, complementing the robust McGraw Hill Connect Marketing digital learning solution.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781266786631
- Digital Platform Access: Note: This book does not come with digital platform access (e.g., Connect, ALEKS, SIMnet).
Publication Details
- Publisher: McGraw Hill
- Publication Date: 2024
- Number of Pages: 593
- Dimensions: 12" x 1.25" x 10.8"
- Weight: 2.8 pounds
Other Editions and Formats
While there are no other editions or formats listed specifically for this ISBN, it is part of a series by Kerin and Hartley. For more information on other editions or formats, you can refer to the original book or contact the publisher.
Related ISBNs:
- ISBN-10: 1266786635
- ISBN-13: 9781266786631
Additional Resources
For more information about accessibility features and support, you can visit McGraw Hill's accessibility page or contact them at accessibility@mheducation.com. Additionally, BooksRun offers free US shipping and notifications when the book is back in stock[2]. Alibris provides new and used copies starting at $1.99, with 13 editions available[3]. AbeBooks also lists the book with a teacher edition available, along with new and used copies[5].
This detailed information section provides a quick reference for all the available formats and sources for Marketing: The Core, making it easier to find and access the book in the preferred format.
