Marketing Essentials, Student Edition

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  • Edition: 5th
  • Format: Hardcover
  • Copyright: 2008-01-24
  • Publisher: McGraw-Hill Education

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


GlencoeMarketing Essentialsis the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned.Marketing Essentialsalso provides teachers with all the support materials they need.

Table of Contents

Glencoe Marketing Essentials © 2009

Unit 1: The World of Marketing

Unit 2: Economics

Unit 3: Business & Society

Unit 4: Skills for Marketing

Unit 5: Selling

Unit 6: Promotion

Unit 7: Distribution

Unit 8: Pricing

Unit 9: Marketing Information Management

Unit 10: Product & Service Management

Unit 11: Entrepreneurship & Finance

Unit 12: Employability & Career Development

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