9780471348856

Marketing Hospitality

by ;
  • ISBN13:

    9780471348856

  • ISBN10:

    0471348856

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 2001-06-29
  • Publisher: Wiley

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Supplemental Materials

What is included with this book?

Summary

This book covers the basic theory and practice of hospitality marketing. It thoroughly discusses strategy, marketing planning and marketing organization.

Author Biography

CATHY H. C. HSU, is Associate Professor in the Department of Hotel, Restaurant, and Institution Management and Dietetics at Kansas State University in Manhattan, Kansas. <BR>

Table of Contents

Preface xix
Marketing---Everybody's Job
1(16)
Hospitality Services
17(24)
The Macro and Micro Environments of Hospitality Marketing
41(24)
Market Segmentation and Target Marketing
65(28)
Marketing Information and Research
93(30)
Marketing Strategy
123(26)
The Marketing Plan
149(20)
The Hospitality Product
169(32)
Place in Hospitality Marketing: Distribution
201(24)
Place in Hospitality Marketing: Location
225(20)
The Price of Hospitality
245(22)
Marketing Communication: Advertising
267(28)
Marketing Communication: Sales Promotion, Public Relations/Publicity, and Personal Selling
295(22)
Marketing at the Unit Level
317(28)
Index 345

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