Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Defining Marketing and The Marketing Process | |
Marketing: Managing Profitable Customer Relationships | |
Company and Marketing Strategy: Partnering to Build Customer Relationships | |
Understanding The Marketplace Of Consumers | |
The Marketing Environment | |
Managing Marketing Information | |
Consumer and Business Buyer Behavior | |
Designing A Customer-Driven Marketing Strategy and Marketing Mix | |
Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers | |
Product, Services, and Branding Strategies | |
New-Product Development and Product Life-Cycle Strategies | |
Pricing Considerations and Strategies | |
Marketing Channels and Supply Chain Management | |
Retailing and Wholesaling | |
Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations | |
Integrated Marketing Communication: Personal Selling and Direct Marketing | |
Extending Marketing | |
Marketing in the Digital Age | |
The Global Marketplace | |
Marketing and Society: Social Responsibility and Marketing Ethics | |
Sample Marketing Plan | |
Video Cases (one per chapter) | |
Marketing Arithmetic | |
Careers in Marketing | |
Glossary/Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.