Marketing Issues in Pacific Area Tourism

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  • Format: Hardcover
  • Copyright: 1997-05-12
  • Publisher: Routledge
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Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets.

Table of Contents

Introduction 1(10)
John C. Crotts
Chris A. Ryan
Korean Outbound Tourism: Pre-Visit Expectations of Australia
Edward Y. J. Kim
Distinguishing the Destination Choices of Pleasure Travelers from Taiwan
Cheng-Te Lang
Joseph T. O'Leary
Alastair M. Morrison
Japanese Visitors to Guam: Lessons from Experience
Thomas J. Iverson
An Exploratory Study of Buyer-Supplier Relationships in International Tourism: The Case of Japanese Wholesalers and Australian Suppliers
Roger March
Marketing Challenges and Opportunities Facing Indonesian Tourism
Geoffrey Wall
Wiendu Nuryanti
Melanesians as Observers, Entrepreneurs and Administrators of Tourism
Ngaire Douglas
Pacific Area Tourism: A Guide to Key Sources of Tourism Statistics
Raphael Raymond Bar-On
Abraham Pizam
John C. Crotts
Index 109

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