Marketing Planning and Strategy Case Book

by Jain, Subhash C.

• ISBN13: 9780324072990
• ISBN10: 0324072996
• Additional ISBN(s): 9780759341890
• Edition: 1st
• Format: Paperback
• Copyright: 2000-04-12
• Publisher: Dame Publishing

Summary

This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.

Table of Contents

The Gillette Company (A)	p. 3
The Gillette Company (B)	p. 13
Dell Computer Corporation	p. 16
Kodak vs. Fuji	p. 35
Loblaws	p. 38
CBIC	p. 48
The Nottoway Plantation, Restaurant, and Inn: The White Castle of Louisiana	p. 65
Farggi	p. 77
Lever Brothers' Introduction of Snuggle Fabric Softener	p. 98
Anheuser-Busch, Inc.	p. 107
SR Corp.: Decisions for an Emerging Technology	p. 122
Kortec and Wrenware Architectural Hardware	p. 141
Sony Corporation: Car Navigation Systems	p. 150
Procter and Gamble: Bringing the Company into the 21st Century	p. 177
SpainSko	p. 187
Coca-Cola's Long-Term Marketing Strategy	p. 213
L'Oreal Nederland B.V.: Product Introduction	p. 222
Polaroid and the Family-Imaging Market	p. 232
Fike's European Strategies	p. 255
PSA Peugeot Citroen	p. 262
Carvel in Beijing	p. 274
KFC: Doing Chicken Right in the U.S. Fast-Food Industry	p. 298
Lonetown Press	p. 313
Middlesex Mutual Assurance Company	p. 319
Discount Retailing Battlefield: Kmart vs. Wal-Mart	p. 328
Procter and Gamble--Scope	p. 343
FedEx and UPS in China--Competing with Contrasting Strategies	p. 354
Playboy Enterprises, Inc. (A)	p. 358
Playboy Enterprises, Inc. (B)	p. 362
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